DMI PRO WITH QUESTIONS AND
ANSWERS (CORRECT AND DETAILED
ANSWERS) LATEST
Navigational keywords - CORRECT ANSWER - Centered around a brand or person
Keyword Research Tooks - CORRECT ANSWER - Google, keyword planner
Keywords everywhere
Surfer SEO
SEMrush
Review value and difficulty of keywords - CORRECT ANSWER - Look at Google keyword planner
monthly, then review where your website ranks for each keyword.
setting up Google account - CORRECT ANSWER - select switch to expert mode
P1 keyword - CORRECT ANSWER - Most important keywords
P2 keywords - CORRECT ANSWER - 2nd most important
P3 keywords - CORRECT ANSWER - Least important
Title tag - CORRECT ANSWER - Heavy weight, keyword placement, ranking signal 70 characters
or less include just P1 and or P2
URL - CORRECT ANSWER - Be concise and relevant include P1 or similar meaning phrase
,Meta-description tag - CORRECT ANSWER - A short snippet of text with P1 no more than 156
characters. Use good writing.
Body text - CORRECT ANSWER - P1 two or three times P2 once or twice P3 once or not at all
Headings H1 tag - CORRECT ANSWER - Relevant to P1 keyword
Images - CORRECT ANSWER - Include alt text include P1 or P2
Needs met - CORRECT ANSWER - Check this with Google analytics
SEMrush - CORRECT ANSWER - Free keyword ranking tool
Whaysmyserp or serp.com - CORRECT ANSWER - Subscription keyword ranking tool
Free keyword ranking tools - CORRECT ANSWER - Semrush
Serpstat
SE Ranking
Moz
AccuRanker
ProRank - CORRECT ANSWER - Low cost, good keyword ranking tool
SEO monitor - CORRECT ANSWER - Good for keyword ranking against competitors
,Wincher - CORRECT ANSWER - Good quality low cost meteor ranking tool
Organic traffic - CORRECT ANSWER - Best measured w google analytics and google console
Google search Console - CORRECT ANSWER - Shows only organic traffic
Referral traffic - CORRECT ANSWER - Comes from back links
Link explorer - CORRECT ANSWER - Part of Moz SEO tools
KPI - CORRECT ANSWER - Key performance indicators
Benefits of paid search - CORRECT ANSWER - Relevance. Timing. Qualified nature. Control.
Measurability. Accountability. Visibility. Mobile micro moments.
Impression share - CORRECT ANSWER - A measurement of the number of times, and add was
shown out of the total number of times it was eligible to show
Impression to conversion rate (Imp Cvr) - CORRECT ANSWER - Calculate by dividing the number
of conversions by the number of impressions
Impressions - CORRECT ANSWER - The number of times and ad was shown
Read marketing list for search ads (RLSA) - CORRECT ANSWER - This is setting a higher bid for
past visitors
Campaign elements - CORRECT ANSWER - Anticipate questions. Ad copy CTA's
, USP - CORRECT ANSWER - Unique selling proposition
ESP - CORRECT ANSWER - Emotional selling proposition
Conversion rate optimization - CORRECT ANSWER - A webpage specifically designed with your
CTA
Match type - CORRECT ANSWER - [Exact match], "phrase match" - searcher includes words
before and/or after, broad match, no symbols, this is the default match and has the broadest
reach type. Negative match type excludes words, this will reduce cost and inc CTR as your ads
will be served to a more interested audience
CTR - CORRECT ANSWER - the number of clicks your ad receives divided by the number of times
your ad is shown. Clicks /impressions=CTR
Three main elements of paid search - CORRECT ANSWER - Keywords
Ads
Landing pages
Delivered emails - CORRECT ANSWER - The total number of emails sent minus the number that
bounced
Delivery rate - CORRECT ANSWER - Percentage of email messages that reached at least one of
the email boxes
Open rate - CORRECT ANSWER - Percentage of people who received and opened, calculated by
dividing the total number of opened emails by the number of emails delivered
ANSWERS (CORRECT AND DETAILED
ANSWERS) LATEST
Navigational keywords - CORRECT ANSWER - Centered around a brand or person
Keyword Research Tooks - CORRECT ANSWER - Google, keyword planner
Keywords everywhere
Surfer SEO
SEMrush
Review value and difficulty of keywords - CORRECT ANSWER - Look at Google keyword planner
monthly, then review where your website ranks for each keyword.
setting up Google account - CORRECT ANSWER - select switch to expert mode
P1 keyword - CORRECT ANSWER - Most important keywords
P2 keywords - CORRECT ANSWER - 2nd most important
P3 keywords - CORRECT ANSWER - Least important
Title tag - CORRECT ANSWER - Heavy weight, keyword placement, ranking signal 70 characters
or less include just P1 and or P2
URL - CORRECT ANSWER - Be concise and relevant include P1 or similar meaning phrase
,Meta-description tag - CORRECT ANSWER - A short snippet of text with P1 no more than 156
characters. Use good writing.
Body text - CORRECT ANSWER - P1 two or three times P2 once or twice P3 once or not at all
Headings H1 tag - CORRECT ANSWER - Relevant to P1 keyword
Images - CORRECT ANSWER - Include alt text include P1 or P2
Needs met - CORRECT ANSWER - Check this with Google analytics
SEMrush - CORRECT ANSWER - Free keyword ranking tool
Whaysmyserp or serp.com - CORRECT ANSWER - Subscription keyword ranking tool
Free keyword ranking tools - CORRECT ANSWER - Semrush
Serpstat
SE Ranking
Moz
AccuRanker
ProRank - CORRECT ANSWER - Low cost, good keyword ranking tool
SEO monitor - CORRECT ANSWER - Good for keyword ranking against competitors
,Wincher - CORRECT ANSWER - Good quality low cost meteor ranking tool
Organic traffic - CORRECT ANSWER - Best measured w google analytics and google console
Google search Console - CORRECT ANSWER - Shows only organic traffic
Referral traffic - CORRECT ANSWER - Comes from back links
Link explorer - CORRECT ANSWER - Part of Moz SEO tools
KPI - CORRECT ANSWER - Key performance indicators
Benefits of paid search - CORRECT ANSWER - Relevance. Timing. Qualified nature. Control.
Measurability. Accountability. Visibility. Mobile micro moments.
Impression share - CORRECT ANSWER - A measurement of the number of times, and add was
shown out of the total number of times it was eligible to show
Impression to conversion rate (Imp Cvr) - CORRECT ANSWER - Calculate by dividing the number
of conversions by the number of impressions
Impressions - CORRECT ANSWER - The number of times and ad was shown
Read marketing list for search ads (RLSA) - CORRECT ANSWER - This is setting a higher bid for
past visitors
Campaign elements - CORRECT ANSWER - Anticipate questions. Ad copy CTA's
, USP - CORRECT ANSWER - Unique selling proposition
ESP - CORRECT ANSWER - Emotional selling proposition
Conversion rate optimization - CORRECT ANSWER - A webpage specifically designed with your
CTA
Match type - CORRECT ANSWER - [Exact match], "phrase match" - searcher includes words
before and/or after, broad match, no symbols, this is the default match and has the broadest
reach type. Negative match type excludes words, this will reduce cost and inc CTR as your ads
will be served to a more interested audience
CTR - CORRECT ANSWER - the number of clicks your ad receives divided by the number of times
your ad is shown. Clicks /impressions=CTR
Three main elements of paid search - CORRECT ANSWER - Keywords
Ads
Landing pages
Delivered emails - CORRECT ANSWER - The total number of emails sent minus the number that
bounced
Delivery rate - CORRECT ANSWER - Percentage of email messages that reached at least one of
the email boxes
Open rate - CORRECT ANSWER - Percentage of people who received and opened, calculated by
dividing the total number of opened emails by the number of emails delivered
