Test Bank — Marketing Management, 2025 Release (Marshall, Johnston, 2025) | All Chapters 1–14 Covered

TEST BANK
Marketing Management
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Greg Marshall, Mark Johnston

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5th Edition
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AP
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TEST BANK
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, Test Bank
Marketing Management, 2025 Release
Greg W. Marshall · Mark W. Johnston
2025 RELEASE
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TABLE OF CONTENTS
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PART ONE — DISCOVER MARKETING MANAGEMENT

Ch. 01 Marketing in Today's Business Milieu

Ch. 02 Marketing Foundations: Global, Ethical, Sustainable

Ch. 03 Elements of Marketing Strategy, Planning, and Competition
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PART TWO — USE INFORMATION TO DRIVE MARKETING DECISIONS

Ch. 04 Market Research Essentials
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Ch. 05 Marketing's Analytical Side

Ch. 06 Understand Consumer and Business Markets
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Ch. 07 Segmentation, Target Marketing, and Positioning

PART THREE — DEVELOP THE VALUE OFFERING: THE PRODUCT EXPERIENCE

Ch. 08 Product Strategy and New Product Development
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Ch. 09 Build the Brand

Ch. 10 Service as the Core Offering
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PART FOUR — PRICE AND DELIVER THE VALUE OFFERING

Ch. 11 Manage Pricing Decisions

Ch. 12 Manage Marketing Channels, Logistics, and Supply Chain

PART FIVE — COMMUNICATE THE VALUE OFFERING
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Ch. 13 Promotion Essentials: Digital and Social Media Marketing

Ch. 14 Promotion Essentials: Legacy Approaches and Personal Selling
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, Chapter 1. Marketing in Today’s Business Milieu


Student name:
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A commonly held misconception about marketing is that it is all about advertising and
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selling.
⊚ true
⊚ false
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2) Marketing is relevant only to people in the organization who work directly in the marketing
department.
⊚ true
⊚ false
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3) The American Marketing Association defines marketing as “the activity, set of institutions,
and processes for creating, communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large.”
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⊚ true
⊚ false

4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
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has only two business functions: marketing and innovation.
⊚ true
⊚ false

5) Sustainability refers to business practices that reduce the overall cost of a product.
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⊚ true
⊚ false

6) Firms focused on a production orientation mentality likely will have great difficulty
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competing successfully for customers.
⊚ true
⊚ false

7) When Henry Ford said, “People can have the Model T in any color—so long that it’s black,”
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he was reflecting a sales orientation.
⊚ true
⊚ false
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, Chapter 1. Marketing in Today’s Business Milieu


8) Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some firms
come close to one-to-one marketing by combining flexible manufacturing with flexible
marketing to enhance customer choices.
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⊚ true
⊚ false

9) Fred Wiersema’s book The New Market Leaders states that marketers will continue to have
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more power than customers in both B2B and B2C markets.
⊚ true
⊚ false

10) In the current business environment, firms have learned to be open about products and
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services with consumers who have endless sources of information, including social media
platforms, blogs, and independent websites.
⊚ true
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⊚ false

11) Customer orientation, a component of market orientation, places the customer at the core of
all aspects of the enterprise.
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⊚ true
⊚ false

12) Marketing approaches should seek ways to decrease or discredit the vast amount of
information accessible to consumers.
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⊚ true
⊚ false

13) Millennial consumers, while much more receptive to digital marketing and e-commerce, tend
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to highly value in-person relationships with marketers like State Farm Insurance in much the
same way as prior generations.
⊚ true
⊚ false

14) In contrast to Marketing (Big M), marketing (little m) serves the firm and its stakeholders at
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a functional or operational level.
⊚ true
⊚ false
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