MGT 103 Final
Study online at https://quizlet.com/_cfm1d0
1. Marketplace where buyers and sellers engage in exchange relationships driven by a seller
making an offer to a buyer
2. Marketspace is an online mediated exchange relationship with bidirectional communication and
commerce
3. Customer Value • Direct, on demand info possible anywhere at any time
Creation in the
Marketspace • Operating hours + geo constraints do not apply
Consumers can tell marketers their exact requests
• Customization
• Choice Boards
4. Collaborative Fil- Is a process that groups people with similar buying intentions, preferences, and
tering (CF) behaviors.
Predicts future purchases
Sales recommendations
5. Permission Mar- The solicitation of a consumer's consent (called "opt-in") to receive e-mail and
keting advertising based on personal data supplied by the consumer.
6. Online Consumer -Click and Mortar
Lifestyle Segmen- -Hunter Gathers
tation -Brand Loyalists
-Time Sensitive Materialists
-Hooked, Online, and Single
- E-bivalent Newbies
7. Click and Mortar businesses sell products both on the internet and in stores
, MGT 103 Final
Study online at https://quizlet.com/_cfm1d0
8. Hunter Gatheres Customer gathers information via internet and compare product/services
regular basis and usually married couples with kids
9. Brand Loyalists those who regularly visit their favorite bookmarked Web sites and spend the most
money online.
They are better-educated and more affluent Internet users who effortlessly navi-
gate familiar and trusted Web sites and enjoy the online browsing and buying
experience.
10. Time Sensitive regard internet as a convenience tool for buying music, books, computer software,
Materialists electronics
11. Hooked, Online, Young, affluent, and single online consumers who bank, play games, and spend
and Single more time online than any other segment
12. E-bivalent New- relative newcomers to the Internet who rarely spend money online but seek
bies product information.
13. What consumers -Items where audio or video demonstration is important (CDs, DVDs,)
buy online?
-Items that can be delivered digitally (computer, software, music, video)
-Unique items (collectibles specialty products, and gifts)
-Regularly purchased items for which convenience is important (groceries)
-Highly standardized products and services for which information about price is
important (small appliances, casual apparel, toys)
Items where product information is important for the purchase decision and
pre-purchase trial is not necessary
14. convenience, choice, customization, communication, cost, control
Study online at https://quizlet.com/_cfm1d0
1. Marketplace where buyers and sellers engage in exchange relationships driven by a seller
making an offer to a buyer
2. Marketspace is an online mediated exchange relationship with bidirectional communication and
commerce
3. Customer Value • Direct, on demand info possible anywhere at any time
Creation in the
Marketspace • Operating hours + geo constraints do not apply
Consumers can tell marketers their exact requests
• Customization
• Choice Boards
4. Collaborative Fil- Is a process that groups people with similar buying intentions, preferences, and
tering (CF) behaviors.
Predicts future purchases
Sales recommendations
5. Permission Mar- The solicitation of a consumer's consent (called "opt-in") to receive e-mail and
keting advertising based on personal data supplied by the consumer.
6. Online Consumer -Click and Mortar
Lifestyle Segmen- -Hunter Gathers
tation -Brand Loyalists
-Time Sensitive Materialists
-Hooked, Online, and Single
- E-bivalent Newbies
7. Click and Mortar businesses sell products both on the internet and in stores
, MGT 103 Final
Study online at https://quizlet.com/_cfm1d0
8. Hunter Gatheres Customer gathers information via internet and compare product/services
regular basis and usually married couples with kids
9. Brand Loyalists those who regularly visit their favorite bookmarked Web sites and spend the most
money online.
They are better-educated and more affluent Internet users who effortlessly navi-
gate familiar and trusted Web sites and enjoy the online browsing and buying
experience.
10. Time Sensitive regard internet as a convenience tool for buying music, books, computer software,
Materialists electronics
11. Hooked, Online, Young, affluent, and single online consumers who bank, play games, and spend
and Single more time online than any other segment
12. E-bivalent New- relative newcomers to the Internet who rarely spend money online but seek
bies product information.
13. What consumers -Items where audio or video demonstration is important (CDs, DVDs,)
buy online?
-Items that can be delivered digitally (computer, software, music, video)
-Unique items (collectibles specialty products, and gifts)
-Regularly purchased items for which convenience is important (groceries)
-Highly standardized products and services for which information about price is
important (small appliances, casual apparel, toys)
Items where product information is important for the purchase decision and
pre-purchase trial is not necessary
14. convenience, choice, customization, communication, cost, control
