Test Bank-2020-Basic marketing - A Global Managerial Approach by Perreault & McCarthy Ch 18-Ethical Marketing in a Consumer-Oriented World 200 Questions

When evaluating marketing, itis besttoevaluatemicro-marketingand macro-marketing separately. True FalseIn theUnited States,theaimoftheeconomic systemhas been tosatisfyconsumers'needs as they- -theconsumers--seethem. True False 3. In theUnited States,thebasicobjective ofour market-directed economic system has been tosatisfy consumer needs as they,theconsumers, seethem. True False 4. TheAmerican Customer Satisfaction Indexmakes it possibletotrack changes in consumer satisfaction measures overtimeand even allows comparison among countries. True False 5. Looking atthe"average" satisfaction ofawholesocietydoes not providea completepicturefor evaluating macro-marketing effectiveness. True False 6. Atthemacrolevel, consumer satisfaction is difficulttomeasureand interpret soanyevaluation is inpart subjective. True False 7. Atthemacrolevel, consumer satisfaction can easilyand obj53. Given thenatureofmarketing--and thekinds ofcriticismittypicallygets--marketing should be evaluated: A. at both themicroand themacrolevel. B. mainlyatthemacrolevel. C. mainlyatthemicro level. D. Noneofthesealternatives is correct.Thebasic objectiveoftheU.S.market-directed economic systemis to: A. minimize inflation. B. satisfyconsumer needs as they--theconsumers--seethem. C. provideeach personwith an equal shareoftheeconomicoutput. D. achievean annual growth rateofatleast10 percent. E. makethemost efficient useofthecountry's resources.Thebasic objectiveoftheU.S.market-directed economic systemis to: A. ensurethesurvival ofbusinessfirms. B. find a reasonablebalancebetween consumer satisfaction and business profits. C. reducethecost ofmarketing activities. D. satisfyconsumer needs as theconsumers themselves seethem. E. satisfyconsumer needs as seen bymarketing managers.Given theU.S.economy's basicobjective, thebest measureoftheeffectiveness oftheU.S. macromarketing systemis: A. GDP growth. B. theequalityofincomedistribution. C. howefficiently resources areused. D. howmanynew products areintroduced. E. thelevel ofconsumer satisfaction.Given theAmerican economy's basic objectiveof meeting consumers'needs as THEY--the consumers--seethem, itis sensibletoevaluateour MACRO-marketing systemin terms of: A. thelevel ofconsumer satisfaction. B. howefficiently ourresources areused. C. thevalueoftheinputs tothesystem. D. our standard ofliving--as measured byGNI. E. total business profits.A measure of overall consumer satisfaction in the United States, created by researchers at the UniversityMichigan, and called the is based on theresults ofregular interviews with thousands ofcustomers. A. Indexof Consumer Confidence B. United States Customer Satisfaction Index C. American Customer Satisfaction Index D. Surveyof Consumer Sentiment E. Gallup Poll