Test Bank – Marketing, 2026 Release by Shane C. Hunt, Mello & Deitz

Marketing, 2026 Release Evergreen Hunt

Shane C. Hunt, John E. Mello and George Deitz

TEST BANK

Includes All Chapters (1 to 16 )


What’s Included?

• Complete Chapter-by-Chapter Test Bank - ALL ANSWERS INCLUDED

• Multiple Choice Questions (MCQs)

• True False (T/F)

• Short Questions Answers

,Chap 01 2026 Release - Hunt
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) Marketing refers to advertising and selling a product.
1) ______
▢ true ▢ false


2) In order to measure the value customers receive from a product, marketers need only look at
the actual monetary outlay the customer must produce in order to obtain the product.
2) ______
▢ true ▢ false


3) Regardless of market conditions, most new products introduced in the marketplace are
successful.
3) ______
▢ true ▢ false


4) Logistics is the process of coordinating the various activities needed in producing a product.
4) ______
▢ true ▢ false


5) The production era continued until consumer demand could not keep up with the growth in
production and new strategies were needed to maximize success.
5) ______
▢ true ▢ false


6) The sales orientation strategy is characterized by a customer orientation that focuses on
customer satisfaction.
6) ______
▢ true ▢ false




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,7) In the history of marketing, the production orientation utilized all aspects of marketing in
order to satisfy customer needs.
7) ______
▢ true ▢ false


8) The marketing concept strategy was short lived, giving way to what is the dominant strategy
in today's marketplace, that of sales orientation.
8) ______
▢ true ▢ false



9) Platforms like Facebook and X are changing how firms interact with customers to better meet
the needs of the marketplace.
9) ______
▢ true ▢ false


10) Marketers create value for customers when they develop products that allow consumers to
satisfy their needs and wants through exchange relationships.
10) ______
▢ true ▢ false


11) In a marketing sense, there is really no difference between a need and a want.
11) ______
▢ true ▢ false


12) When it comes to marketing products and services, marketers do not need to be concerned
with any ethical implications of their actions because the consumer bears the ultimate
responsibility to determine whether or not a product is needed.
12) ______
▢ true ▢ false




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, 13) The marketing concept is also referred to as the marketing mix.
13) ______
▢ true ▢ false


14) Christy is looking to open a bakery. She wants to make sure her bakery is successful, so she
hires a consultant to help her determine the best location for her new business. In this
example, the information given to Christy by the consultant is considered a product.
14) ______
▢ true ▢ false



15) Price is typically the hardest marketing mix element to change.
15) ______
▢ true ▢ false


16) The place element of the marketing mix involves the activities a firm undertakes to make its
product available to potential customers.
16) ______
▢ true ▢ false


17) Firms that use social media for promotion try to create content that attracts attention and
encourages readers to share the content with their social networks.
17) ______
▢ true ▢ false


18) The interconnected nature of the world economy is referred to as internationalization.
18) ______
▢ true ▢ false


19) In 2018, the trade agreement known as NAFTA was renamed the USMCA, but the trade
agreement itself remained unchanged.
19) ______
▢ true ▢ false




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