G202 Exam 3 2026 Exam
Questions and Correct
Answers | New Update
How and why did Greenpeace target Apple? - ANSWER ✔✔HOW
=>utilized website to encourage people to write to CEO directly
=>told students to voice their concerns, because this is Apple's largest
market segment
,WHY?
=>Apple has a small market share
=>Apple is an image-based leading brand
What characterizes a good target? (6) - ANSWER ✔✔1) Well-
recognizable brand name.
2) Firms that have a leadership position in the industry.
3) Consumer product firms (down-stream firms).
4) Firms producing products with low-switching costs.
5) Often the 'best offenders' are targeted.
6) Firms that have shown interest in the NGO's issue in the past.
Targets are often picked based on the prospect of victory.
Successful campaigns will lead to ____ and ____. - ANSWER
✔✔more volunteers
AND
more financial donations for the NGO.
Why are there more NGO's? - ANSWER ✔✔1) Communication costs
are decreasing.
, =>Technology makes it easier to organize and manage more
campaigns.
2) Public trust in corporations is declining.
=>Easier to sway public opinion against firms.
3) Government bureaucracy is getting thicker.
=> Lobbying for policy changes takes too long to impact markets.
4) Businesses are becoming more global.
=> Inter-government action across countries is hard to organize.
What is private politics? - ANSWER ✔✔Private Politics occurs when
NGO activists directly engage private firms with their concerns instead
of, or in addition to, trying to influence normal public policy formation.
Normal Political Development Stages (4) - ANSWER ✔✔1)
Development stage:
Concern about an issue develops from dissatisfaction of an interest
group.
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