G202 Exam 1 2026 Exam
Questions with 100% Correct
Answers | Latest Update
Competition in the marketplace tends to school managers to think in
terms of: - ANSWER ✔✔Outcomes (Profits, Sales, Market Share,
Etc...)
However, in interactions with non-market players, ____ gain in relative
importance. - ANSWER ✔✔Processes (Oversight, Quality Assurance,
Social Reputation, Etc...)
,Corporate Social Strategy Incentives? - ANSWER ✔✔1) Integrate
non-market forces (Political, Economic, Social, and Technological) and
societal concerns into your market strategy.
2) Exploit non-market opportunities
3)Mitigate non-market risks.
4) Engage non-market stakeholders like politicians and activists.
What was BP's motivation? - ANSWER ✔✔-Customers and building
a brand to open more franchises
-Employees to recruit the best of the best
-Investors for funding
In commodity markets, _____ are most important for customers. Brand
does not influence purchases of commodities. - ANSWER ✔✔price
and convenience
Socially-responsible investors (SRIs) care. SRIs want: - ANSWER
✔✔-high returns with no guilt
-Oil & Gas has high returns, but also high guilt (environmental
degradation & climate change).-Beyond Petroleum helps to remove the
guilt.
,The Beyond Petroleum brand resulted in heightened public
expectations, especially from - ANSWER ✔✔non-governmental
organizations (NGO-activists)
Greenpeace gave BP the _____ award. - ANSWER ✔✔Greenwash
of the year
BP found an avenue to create "shared value" by integrating societal
concerns over fossil fuels with their core market strategy. Explain this
with each group: - ANSWER ✔✔Shared value with employees led to
improved recruiting, retention, and worker productivity.-
Shared value with SRIs led to a larger capital investment to cover the
high fixed costs of R&D.-
Shared value with government officials led to policies that guaranteed
demand for BP's solar.
Name some of the "societal concerns" BP used in their social strategy: -
ANSWER ✔✔Examples of societal concerns: environment & climate
change, human rights, diversity and inclusion, gender equality, fair trade,
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, no sweatshop, animal rights, anti-GMO, income inequality and poverty,
health and substance abuse, etc...
Define Lobbying/rent seeking. - ANSWER ✔✔Lobbying/Rent
Seeking: devoting resources to influence public policy formation in order
to bring more income to your interests.
What can the cost of lobbying create? - ANSWER ✔✔The cost of
lobbying can produce significant inefficiencies if its main affect is solely
income redistribution.
Name 3 functions of lobbyists. - ANSWER ✔✔-Find political
opportunities and threats.-Inform politicians and influence public
opinion.-Form coalitions: identify groups with 'similar' interests
What is the special interest effect? - ANSWER ✔✔Small group of
people, with incentive to take political action, receive benefits at the
expense of a large unorganized group of people.
Describe largely, widely dispersed groups: - ANSWER ✔✔Rarely
gain political power because they do not have incentive to take action.-
The individual cost of taking action often exceeds the individual benefit.