Compoents of switching cots and how rivals can overtake incumbents
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- learning costs
- information and data
- financial commitment
- contractual comitments
- search costs
- loyalty programs
must outweight product vs product and switching costs
SEM
SEO
CRM
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, Search engine marketing
search engine optiizaton
Customer relationship management
Three types of media (earned, owned, paid)
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Owned - media channels owned and controlled by a company
Earned - Brand promotion or coverage through organic means
Paid - paid for
Sarbanes - Oxley Act:
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raises the executive and board responsibilities and ties criminal penalties to
certain accouting and financial violations
Key enablers of technologic entreprenuership
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crowdsourcing, the cloud, app stores, 3D printing, and social media,
among others
Give this one a try later!
- learning costs
- information and data
- financial commitment
- contractual comitments
- search costs
- loyalty programs
must outweight product vs product and switching costs
SEM
SEO
CRM
Give this one a try later!
, Search engine marketing
search engine optiizaton
Customer relationship management
Three types of media (earned, owned, paid)
Give this one a try later!
Owned - media channels owned and controlled by a company
Earned - Brand promotion or coverage through organic means
Paid - paid for
Sarbanes - Oxley Act:
Give this one a try later!
raises the executive and board responsibilities and ties criminal penalties to
certain accouting and financial violations
Key enablers of technologic entreprenuership
Give this one a try later!
crowdsourcing, the cloud, app stores, 3D printing, and social media,
among others
