question 95
Both owned research and desk research can provide important insights for a business.
Match each description and example with the correct type of research.
Give this one a try later!
- correct
Owned Research Desk Research
"1Proprietary social channel and website analytics reports
Provides insights directly related to your business and customers" 2The
most cost-effective research resource as it can be done for free An online
search for free articles and research papers
question 10
A content marketing strategy is an ever-evolving plan.
,Why is it important to develop a content marketing strategy? Answer:
Choose TWO of the following:
Give this one a try later!
- correct
1
Highlights skill shortages among team members
Highlights skill shortages among team members
3
Sets out the project objectives and scope
Sets out the project objectives and scope
2
Analyzes previous campaign performance
Analyzes previous campaign performance
4
Determines the content needs of your target audience
Determines the content needs of your target audience
question 45
To optimize campaign performance, it's important that you structure your Google Ads
account effectively.
What best practices should you follow to do this? Answer:
Choose TWO of the following:
Give this one a try later!
- correct
1
Link search and email campaigns to maximize profit margins
Link search and email campaigns to maximize profit margins
3
Structure the account from the top down, starting at campaign level
Structure the account from the top down, starting at campaign level
2
Create ad copy and set it at Ad Group level to service multiple keywords
Create ad copy and set it at Ad Group level to service multiple keywords
4
, Organize keywords and Ad Groups by search volume
Organize keywords and Ad Groups by search volume
question 41
Paid search works on a pay-per-click basis, which means you don't pay until someone
clicks on your ad.
What are some benefits of using pay-per-click advertising? Answer:
Choose TWO of the following:
Give this one a try later!
- incorrect
1
Traffic is free
Traffic is free
3
Metrics are easily measured
Metrics are easily measured
2
Site usability is increased
Site usability is increased
4
Results are relevant to a user's needs
Results are relevant to a user's needs
question 44
In Google Ads, a paid search campaign is typically made up of one or more Ad
Groups.
What are the core components of an Ad group? Answer:
Choose TWO of the following:
Give this one a try later!
, - correct
1
Budgets
Budgets
3
Ads
Ads
2
Languages
Languages
4
Keywords
Keywords
question 75
You want to monitor and optimize the effectiveness of your ecommerce website.
What best practices should you follow to do this? Answer:
Choose TWO of the following:
Give this one a try later!
- correct
1
Set up regular reporting using a website analytics tool
Set up regular reporting using a website analytics tool
3
Download a new WordPress theme at least once a month
Download a new WordPress theme at least once a month
2
Change the site domain name
Change the site domain name
4
Test frequently to ensure your website is accessible from a variety of
different devices
Test frequently to ensure your website is accessible from a variety of
different devices
Both owned research and desk research can provide important insights for a business.
Match each description and example with the correct type of research.
Give this one a try later!
- correct
Owned Research Desk Research
"1Proprietary social channel and website analytics reports
Provides insights directly related to your business and customers" 2The
most cost-effective research resource as it can be done for free An online
search for free articles and research papers
question 10
A content marketing strategy is an ever-evolving plan.
,Why is it important to develop a content marketing strategy? Answer:
Choose TWO of the following:
Give this one a try later!
- correct
1
Highlights skill shortages among team members
Highlights skill shortages among team members
3
Sets out the project objectives and scope
Sets out the project objectives and scope
2
Analyzes previous campaign performance
Analyzes previous campaign performance
4
Determines the content needs of your target audience
Determines the content needs of your target audience
question 45
To optimize campaign performance, it's important that you structure your Google Ads
account effectively.
What best practices should you follow to do this? Answer:
Choose TWO of the following:
Give this one a try later!
- correct
1
Link search and email campaigns to maximize profit margins
Link search and email campaigns to maximize profit margins
3
Structure the account from the top down, starting at campaign level
Structure the account from the top down, starting at campaign level
2
Create ad copy and set it at Ad Group level to service multiple keywords
Create ad copy and set it at Ad Group level to service multiple keywords
4
, Organize keywords and Ad Groups by search volume
Organize keywords and Ad Groups by search volume
question 41
Paid search works on a pay-per-click basis, which means you don't pay until someone
clicks on your ad.
What are some benefits of using pay-per-click advertising? Answer:
Choose TWO of the following:
Give this one a try later!
- incorrect
1
Traffic is free
Traffic is free
3
Metrics are easily measured
Metrics are easily measured
2
Site usability is increased
Site usability is increased
4
Results are relevant to a user's needs
Results are relevant to a user's needs
question 44
In Google Ads, a paid search campaign is typically made up of one or more Ad
Groups.
What are the core components of an Ad group? Answer:
Choose TWO of the following:
Give this one a try later!
, - correct
1
Budgets
Budgets
3
Ads
Ads
2
Languages
Languages
4
Keywords
Keywords
question 75
You want to monitor and optimize the effectiveness of your ecommerce website.
What best practices should you follow to do this? Answer:
Choose TWO of the following:
Give this one a try later!
- correct
1
Set up regular reporting using a website analytics tool
Set up regular reporting using a website analytics tool
3
Download a new WordPress theme at least once a month
Download a new WordPress theme at least once a month
2
Change the site domain name
Change the site domain name
4
Test frequently to ensure your website is accessible from a variety of
different devices
Test frequently to ensure your website is accessible from a variety of
different devices
