Unit 2
2.3.1 Planning a business and raising finance.
1. Planning
Why is it important?
➔ More successful
➔ Things can go wrong if they are not planned
➔ Failing to plan is planning to fail
➔ Easier to set up a business
➔ Less stressful to set up a business
➔ expensive mistakes avoided
a) Content of a business plan.
business plan: a documented plan for the development of a business,
giving details such as the product to be made, resources needed and
forecasts such as costs, revenues and cash flow.
is a plan of how the business will develop over future period of time.
Advantages Disadvantages
1. Helps business clarify 1. Can turn out to be inaccurate.
what is needed to 2. Too much time can be spent on analysis
achieve the goal. 3. There is often lack of accountability.
4. It restricts the freedom you once had.
Most Businesses’ Plan contain:
● An executive summary: It is an overview of the business start-up. It
describes briefly the business opportunity to be exploited, the marketing,
and sales strategy, operations and them finance.
Some may argue that is the most important part of a business
plan… should be written at last because it is a summary of the whole plan.
● Elevator pitch: This is a summary that can be used as a “pitch” about
the business. Should be quick and concise and delivered in short period
of time. Likely to be a 2-minute talk introducing the business- Its name,
what the business does, its main aims, how it’s different from competitors
and who it is for. (Should be written after business plan is completed).
1
2.3.1 Planning a business and raising finance.
1. Planning
Why is it important?
➔ More successful
➔ Things can go wrong if they are not planned
➔ Failing to plan is planning to fail
➔ Easier to set up a business
➔ Less stressful to set up a business
➔ expensive mistakes avoided
a) Content of a business plan.
business plan: a documented plan for the development of a business,
giving details such as the product to be made, resources needed and
forecasts such as costs, revenues and cash flow.
is a plan of how the business will develop over future period of time.
Advantages Disadvantages
1. Helps business clarify 1. Can turn out to be inaccurate.
what is needed to 2. Too much time can be spent on analysis
achieve the goal. 3. There is often lack of accountability.
4. It restricts the freedom you once had.
Most Businesses’ Plan contain:
● An executive summary: It is an overview of the business start-up. It
describes briefly the business opportunity to be exploited, the marketing,
and sales strategy, operations and them finance.
Some may argue that is the most important part of a business
plan… should be written at last because it is a summary of the whole plan.
● Elevator pitch: This is a summary that can be used as a “pitch” about
the business. Should be quick and concise and delivered in short period
of time. Likely to be a 2-minute talk introducing the business- Its name,
what the business does, its main aims, how it’s different from competitors
and who it is for. (Should be written after business plan is completed).
1
