1 of 20
Term
The American Marketing Association (AMA) states that "marketing
is...
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the benefits that customers perceive against the cost of their offerings. They use
available customer data to find opportunities to satisfy their customers' needs
better, keep down costs, and develop long-term loyalties.
They find and understand a marketing opportunity (i.e., the unfilled need),
conduct a thorough examination of the marketplace, and develop and
communicate the value of their products and services to potential consumers.
the activity, set of institutions, and processes for creating, capturing,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large."
, The process in which consumers sell to other consumers.
For example, through various Internet sites such as eBay and Etsy, consumers
market their products and services to other consumers.
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2 of 20
Term
business-to-business (B2B) marketing
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The process by which businesses sell to consumers is known as
____________________________
the process of selling merchandise or services from one business to
another is called ___________________________________
The process in which consumers sell to other consumers.
For example, through various Internet sites such as eBay and Etsy, consumers
market their products and services to other consumers.
figuring out how much customers are willing to pay so that they are satisfied with
the purchase and the seller achieves a reasonable profit.
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3 of 20
, Definition
After World War II, soldiers returned home, got new jobs, and
started families. At the same time, manufacturers turned from
focusing on the war effort toward making consumer products.
Suburban communities, featuring cars in every garage, sprouted up
around the country, and the new suburban fixture, the shopping
center, began to replace cities' central business districts as the hub
of retail activity and a place to just hang out.
Some products, once in limited supply because of World War II,
became plentiful.
And the United States entered a buyers' market—the customer
became king!
When consumers again had choices, they were able to make
purchasing decisions on the basis of factors such as quality,
convenience, and price.
Manufacturers and retailers thus began to focus on what consumers
wanted and needed before they designed, made, or attempted to
sell their products and services.
It was during this period that firms discovered marketing. Approx
1950-1990.
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value cocreation Supply Chain
Term
The American Marketing Association (AMA) states that "marketing
is...
Give this one a try later!
the benefits that customers perceive against the cost of their offerings. They use
available customer data to find opportunities to satisfy their customers' needs
better, keep down costs, and develop long-term loyalties.
They find and understand a marketing opportunity (i.e., the unfilled need),
conduct a thorough examination of the marketplace, and develop and
communicate the value of their products and services to potential consumers.
the activity, set of institutions, and processes for creating, capturing,
communicating, delivering, and exchanging offerings that have value for
customers, clients, partners, and society at large."
, The process in which consumers sell to other consumers.
For example, through various Internet sites such as eBay and Etsy, consumers
market their products and services to other consumers.
Don't know?
2 of 20
Term
business-to-business (B2B) marketing
Give this one a try later!
The process by which businesses sell to consumers is known as
____________________________
the process of selling merchandise or services from one business to
another is called ___________________________________
The process in which consumers sell to other consumers.
For example, through various Internet sites such as eBay and Etsy, consumers
market their products and services to other consumers.
figuring out how much customers are willing to pay so that they are satisfied with
the purchase and the seller achieves a reasonable profit.
Don't know?
3 of 20
, Definition
After World War II, soldiers returned home, got new jobs, and
started families. At the same time, manufacturers turned from
focusing on the war effort toward making consumer products.
Suburban communities, featuring cars in every garage, sprouted up
around the country, and the new suburban fixture, the shopping
center, began to replace cities' central business districts as the hub
of retail activity and a place to just hang out.
Some products, once in limited supply because of World War II,
became plentiful.
And the United States entered a buyers' market—the customer
became king!
When consumers again had choices, they were able to make
purchasing decisions on the basis of factors such as quality,
convenience, and price.
Manufacturers and retailers thus began to focus on what consumers
wanted and needed before they designed, made, or attempted to
sell their products and services.
It was during this period that firms discovered marketing. Approx
1950-1990.
Give this one a try later!
value cocreation Supply Chain
