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data that enables you to engage anonymous users to
drive purchases, account creation, and other high-value
actions - ANSWER-out-of-the-box data
common consumer data that most Braze customers
collect, such as first name, email address, and phone
number - ANSWER-standard attributes
,facts about a consumer or their devices: name, email,
favorites - ANSWER-attributes
actions done by a consumer or done to them: liking an
article, purchasing, earning a reward - ANSWER-events
which data categories have standardized names that
cannot be changed? - ANSWER-1) OOTB data
2) standard attributes
which data categories do NOT have standardized names
and can be named freely? - ANSWER-1) custom data
, which data categories have data that is automatically
collected by the SDK? - ANSWER-1) OOTB data
which data categories have data that require engineering
to setup? - ANSWER-1) standard attributes
2) custom data
what types of custom data does Braze support? -
ANSWER-1) custom attributes
2) custom events
3) purchase events
any attributes that your team lots go Braze that fall outside
of the standard attribute naming conventions; typically