Qualitative Research Methods Key Terms Concepts Lecture Summary Notes Study Guide 2025/ 2026

Qualitative Research Methods (Key Terms) Qualitative
– lecture Research
summary.pdf
Methods (Key Terms) Qualitative
– lecture Research
summary.pdf
Methods (Key Terms) – lecture summary.pdf




Qualitative
Research Methods
(Key Terms) –
lecture summary




Qualitative Research Methods (Key Terms) –
Qualitative
lecture summary.pdf
Research Methods (Key Terms)
Qualitative
– lecture
Research
summary
Methods (Key Terms) – lecture summary.pdf

,Qualitative Research Methods (KEY TERMS).pdf Qualitative Research Methods (KEY TERMS).pdf Qualitative Research Methods (KEY TERMS).pdf


Terms in this set (42)



Qualitative Data This form of data consists of text - for example gathered from interviews with or
observations of participants. Textual data is open-ended and flexible and is
considered "rich" but also subjective as it is open to interpretation.




Quantitative Data This form of data is in the form of numbers that is easy to summarize and to
statistically analyze. This form is often collected in order to generalize beyond the
subject sample when creating nomothetic laws.




Qualitative Research Methods (KEY TERMS).pdf Qualitative Research Methods (KEY TERMS) Qualitative Research Methods (KEY TERMS).pdf

, Qualitative Research Methods (KEY TERMS).pdf Qualitative Research Methods (KEY TERMS).pdf Qualitative Research Methods (KEY TERMS).pdf




Strengths of qualitative research 1. Collects "rich", meaningful data that is often detailed and in-depth.
2. Particularly useful for investigating complex and sensitive issues.
3. Can be helpful in establishing underlying causes that may be missed in the
quantitative approach.
4. Can be used to generate new theories.
5. Often has increased ecological validity as people are studied in their own
environment.




Limitations of qualitative research 1. Can be very time-consuming to collect.
2. Can generate large amounts of data that is difficult to analyze.
3. Potential susceptibility of the results to get misused or misinterpreted
4. Results not necessarily representative of the whole population
5.Researcher's role is extremely critical, can lead to ambiguous or at times
misleading results.




Qualitative Research Methods (KEY TERMS).pdf Qualitative Research Methods (KEY TERMS) Qualitative Research Methods (KEY TERMS).pdf