SPORTS MARKETING LATEST EXAM ACTUAL QUESTIONS
AND ANSWERS RATED A+
✔✔Which of these would be considered an environmental factor that affects consumer
behavior? - ✔✔technology
✔✔A person involved in hands-on activities such as participating in the sport itself or
watching, listening, and cheering on his team is classified as having what sort of sport
involvement? - ✔✔behavioral
✔✔What sport involvement is represented by a person who acquires information and
knowledge about a sport through things such as media accounts, interviews with
coaches and players, or discussions with other fans? - ✔✔cognitive
✔✔The frequency, duration, and intensity of involvement in a sport or the willingness to
expand money, time, and energy in a pattern of sport involvement is referred to as -
✔✔commitment
✔✔Which of these would NOT be considered a consumer perception factor that good
sport marketers work in control? - ✔✔team success and winning percentage
✔✔From 2011 to 2018, ESPN lost 14 million cable tv subscribers, costing the company
over a billion dollars annually - ✔✔TRUE
✔✔Although designed for competition and participation, apparel offers people the
opportunity to demonstrate team affiliation. - ✔✔TRUE
✔✔Few sport venues have the ability to generate significant revenue beyond game
days. - ✔✔FALSE
✔✔Cheerleaders, mascots, and concessions are examples of product extensions. -
✔✔TRUE
✔✔Nike's "Just Do It" is an example of _______. - ✔✔a tagline
✔✔In sport marketing terms, the way that event staff interact with consumers
(personnel and process) would be considered a sport product extensions. - ✔✔FALSE
✔✔In sport marketing terms, which of these is NOT a component of the core event
experience or game presentation? - ✔✔product extensions
, ✔✔Comparing the worth of a product that has an organization's name or image on it to
the worth of a generic product of similar quality is called __________. - ✔✔brand equity
✔✔In sport marketing terms, which element is NOT part of the sport product strategy? -
✔✔pricing
✔✔Which of these is typically NOT considered one of the stages of the product life
cycle? - ✔✔extension
✔✔Formation of brand association for athletes is important in relation to securing
endorsement contracts from corporations. - ✔✔TRUE
✔✔Good sport marketers can develop a strong brand image even before establishing
brand awareness - ✔✔TRUE
✔✔When consumers have favorable emotions toward a sport organization or athlete,
sport sponsors want that emotional involvement to ______ the sponsor's brand. -
✔✔transfer to
✔✔Increased sales of merchandise can be a by-product of strong brand equity. -
✔✔TRUE
✔✔The name, logo, and symbols associated with the sport organization are
components of the __________. - ✔✔brand
✔✔Which of these is NOT considered a source of brand association with a team? -
✔✔the team's agency partners
✔✔Which of these does NOT build brand associations? - ✔✔financial investment by
consumers
✔✔In sport marketing terms, brand equity refers to the set of assets and liabilities linked
to a brand - its name and symbol - that add to or subtract from the value provided by a
product or service to a firm or that firm's customers. - ✔✔TRUE
✔✔Which of these is a prominent way sport organizations leverage their brand while
avoiding additional cost or risk? - ✔✔licensing
✔✔What is the 2nd stage in building brand equity? - ✔✔brand image
✔✔Sport media relations professionals should attempt to balance both public opinion
and information with business strategy. - ✔✔TRUE
AND ANSWERS RATED A+
✔✔Which of these would be considered an environmental factor that affects consumer
behavior? - ✔✔technology
✔✔A person involved in hands-on activities such as participating in the sport itself or
watching, listening, and cheering on his team is classified as having what sort of sport
involvement? - ✔✔behavioral
✔✔What sport involvement is represented by a person who acquires information and
knowledge about a sport through things such as media accounts, interviews with
coaches and players, or discussions with other fans? - ✔✔cognitive
✔✔The frequency, duration, and intensity of involvement in a sport or the willingness to
expand money, time, and energy in a pattern of sport involvement is referred to as -
✔✔commitment
✔✔Which of these would NOT be considered a consumer perception factor that good
sport marketers work in control? - ✔✔team success and winning percentage
✔✔From 2011 to 2018, ESPN lost 14 million cable tv subscribers, costing the company
over a billion dollars annually - ✔✔TRUE
✔✔Although designed for competition and participation, apparel offers people the
opportunity to demonstrate team affiliation. - ✔✔TRUE
✔✔Few sport venues have the ability to generate significant revenue beyond game
days. - ✔✔FALSE
✔✔Cheerleaders, mascots, and concessions are examples of product extensions. -
✔✔TRUE
✔✔Nike's "Just Do It" is an example of _______. - ✔✔a tagline
✔✔In sport marketing terms, the way that event staff interact with consumers
(personnel and process) would be considered a sport product extensions. - ✔✔FALSE
✔✔In sport marketing terms, which of these is NOT a component of the core event
experience or game presentation? - ✔✔product extensions
, ✔✔Comparing the worth of a product that has an organization's name or image on it to
the worth of a generic product of similar quality is called __________. - ✔✔brand equity
✔✔In sport marketing terms, which element is NOT part of the sport product strategy? -
✔✔pricing
✔✔Which of these is typically NOT considered one of the stages of the product life
cycle? - ✔✔extension
✔✔Formation of brand association for athletes is important in relation to securing
endorsement contracts from corporations. - ✔✔TRUE
✔✔Good sport marketers can develop a strong brand image even before establishing
brand awareness - ✔✔TRUE
✔✔When consumers have favorable emotions toward a sport organization or athlete,
sport sponsors want that emotional involvement to ______ the sponsor's brand. -
✔✔transfer to
✔✔Increased sales of merchandise can be a by-product of strong brand equity. -
✔✔TRUE
✔✔The name, logo, and symbols associated with the sport organization are
components of the __________. - ✔✔brand
✔✔Which of these is NOT considered a source of brand association with a team? -
✔✔the team's agency partners
✔✔Which of these does NOT build brand associations? - ✔✔financial investment by
consumers
✔✔In sport marketing terms, brand equity refers to the set of assets and liabilities linked
to a brand - its name and symbol - that add to or subtract from the value provided by a
product or service to a firm or that firm's customers. - ✔✔TRUE
✔✔Which of these is a prominent way sport organizations leverage their brand while
avoiding additional cost or risk? - ✔✔licensing
✔✔What is the 2nd stage in building brand equity? - ✔✔brand image
✔✔Sport media relations professionals should attempt to balance both public opinion
and information with business strategy. - ✔✔TRUE
