IST 305 FINAL EXAM QUESTIONS AND VERIFIED
ANSWERS
________ management is an important capability for service processes that is found in
most major CRM software products. - Answers - returns
Enterprise software is built around thousands of predefined business processes that
reflect - Answers - best practices
In a push-based model of SCM systems, actual customer orders or purchases trigger
events in the supply chain. - Answers - false
Enterprise systems are typically built around one or two major business workflows. -
Answers - false
A distortion of information about the demand for a product as it passes from one entity
to the next across the supply chain is called the ________ effect. - Answers - bullwhip
Supply chain execution systems enable the firm to generate demand forecasts for a
product and to develop sourcing and manufacturing plans for that product. - Answers -
false
________ modules deal with issues such as setting objectives, employee performance
management, and performance-based compensation. - Answers - ERM
A suite of integrated software modules for finance and accounting, human resources,
manufacturing and production, and sales and marketing that allows data to be used by
multiple functions and business processes best describes - Answers - ERP systems
Analytical CRM uses a customer data warehouse and tools to analyze customer data
collected from the firm's customer touch points and from other sources. - Answers - true
From your reading of the Southwest Airlines case study, the company implemented a
new inventory management system to achieve which of the following six business
objectives? - Answers - operational excellence
________ CRM includes customer-facing applications such as tools for sales force
automation, call center and customer service support, and marketing automation. -
Answers - operational
A company's organizations and processes for distributing and delivering products to the
final customers is the - Answers - downstream portion of the supply chain
, Capabilities of supply chain execution systems would not include - Answers - identifying
the optimal transportation mode
You have been asked to implement enterprise software for a manufacturer of kitchen
appliances. What is the first step you should take? - Answers - select the functions of
the system you wish to use
in a pull-based model of SCM systems, production master schedules are based on
forecasts of demand for products. - Answers - false
Compared to traditional goods, digital goods have - Answers - greater pricing flexibility
Netflix's public announcement of a reward for a technology solution to its movie
recommendation system is an example of - Answers - crowdsourcing
An example of the content provider business model is Salon.com, an online magazine. -
Answers - true
The integration of video, audio, and text marketing messages into a single marketing
message and consumer experience describes which dimension of e-commerce
technology? - Answers - richness
Information asymmetry exists when one party in a transaction has more information for
the transaction than the other party. - Answers - true
Which of the following businesses uses the market creator business model? - Answers -
an online auction house
Amazon.com uses Web personalization as a major marketing tool. - Answers - true
An online arena in which participants bet on specific outcomes of popular events, such
as elections or designs for a new product, is called a(n) ________. - Answers -
prediction market
In the United States, m-commerce - Answers - is still in its infancy
The quality of ubiquity, as it relates to e-commerce, is illustrated by - Answers - the
availability of the internet everywhere and anytime
A(n) ________ is another term for a private industrial network. - Answers - private
exchange
_______ goods, such as office supplies, are those not involved firsthand in the
production process. - Answers - indirect
ANSWERS
________ management is an important capability for service processes that is found in
most major CRM software products. - Answers - returns
Enterprise software is built around thousands of predefined business processes that
reflect - Answers - best practices
In a push-based model of SCM systems, actual customer orders or purchases trigger
events in the supply chain. - Answers - false
Enterprise systems are typically built around one or two major business workflows. -
Answers - false
A distortion of information about the demand for a product as it passes from one entity
to the next across the supply chain is called the ________ effect. - Answers - bullwhip
Supply chain execution systems enable the firm to generate demand forecasts for a
product and to develop sourcing and manufacturing plans for that product. - Answers -
false
________ modules deal with issues such as setting objectives, employee performance
management, and performance-based compensation. - Answers - ERM
A suite of integrated software modules for finance and accounting, human resources,
manufacturing and production, and sales and marketing that allows data to be used by
multiple functions and business processes best describes - Answers - ERP systems
Analytical CRM uses a customer data warehouse and tools to analyze customer data
collected from the firm's customer touch points and from other sources. - Answers - true
From your reading of the Southwest Airlines case study, the company implemented a
new inventory management system to achieve which of the following six business
objectives? - Answers - operational excellence
________ CRM includes customer-facing applications such as tools for sales force
automation, call center and customer service support, and marketing automation. -
Answers - operational
A company's organizations and processes for distributing and delivering products to the
final customers is the - Answers - downstream portion of the supply chain
, Capabilities of supply chain execution systems would not include - Answers - identifying
the optimal transportation mode
You have been asked to implement enterprise software for a manufacturer of kitchen
appliances. What is the first step you should take? - Answers - select the functions of
the system you wish to use
in a pull-based model of SCM systems, production master schedules are based on
forecasts of demand for products. - Answers - false
Compared to traditional goods, digital goods have - Answers - greater pricing flexibility
Netflix's public announcement of a reward for a technology solution to its movie
recommendation system is an example of - Answers - crowdsourcing
An example of the content provider business model is Salon.com, an online magazine. -
Answers - true
The integration of video, audio, and text marketing messages into a single marketing
message and consumer experience describes which dimension of e-commerce
technology? - Answers - richness
Information asymmetry exists when one party in a transaction has more information for
the transaction than the other party. - Answers - true
Which of the following businesses uses the market creator business model? - Answers -
an online auction house
Amazon.com uses Web personalization as a major marketing tool. - Answers - true
An online arena in which participants bet on specific outcomes of popular events, such
as elections or designs for a new product, is called a(n) ________. - Answers -
prediction market
In the United States, m-commerce - Answers - is still in its infancy
The quality of ubiquity, as it relates to e-commerce, is illustrated by - Answers - the
availability of the internet everywhere and anytime
A(n) ________ is another term for a private industrial network. - Answers - private
exchange
_______ goods, such as office supplies, are those not involved firsthand in the
production process. - Answers - indirect
