Page 1 of 72
MGT 6311 FINAL EXAM | {LATEST 2026/ 2027
UPDATE} COMPLETE ACTUAL AND AUTHENTIC
EXAM | BRAND NEW!
What's the second largest search engine besides Google?
YouTube
Most common videos
- Explainers
- Product Demos
- How-Tos
- Testimonials
what's the hub for online presence?
website
what are Avinash's three blocks of web analytics?
,Page 2 of 72
Behaviour
Experience
Outcomes
what % of consumers use their phone for mobile shopping?
86%
what I keep missing about what in customer strategy informs design:
buyer journey
Youtube Stats
- First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
,Page 3 of 72
- 56% of vides are <2mins
Video Stats
>4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
Video Views
A video is considered a view on Facebook if it runs for at least 3
seconds
Impact on Video on email
Including video in email increase consumer engagement and has an
overall positive impact on the channel
, Page 4 of 72
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
Impact of Video on Websites
Video has a roughly 100% increase in conversion rates
Online Video Stats
- online videos will account for 80% of all consumer web traffic by
2020
- 83% of consumers indicate they're willing to share videos they like
with their friends and peers
- 85% of the US internet audience watches videos online.
MGT 6311 FINAL EXAM | {LATEST 2026/ 2027
UPDATE} COMPLETE ACTUAL AND AUTHENTIC
EXAM | BRAND NEW!
What's the second largest search engine besides Google?
YouTube
Most common videos
- Explainers
- Product Demos
- How-Tos
- Testimonials
what's the hub for online presence?
website
what are Avinash's three blocks of web analytics?
,Page 2 of 72
Behaviour
Experience
Outcomes
what % of consumers use their phone for mobile shopping?
86%
what I keep missing about what in customer strategy informs design:
buyer journey
Youtube Stats
- First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
,Page 3 of 72
- 56% of vides are <2mins
Video Stats
>4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
Video Views
A video is considered a view on Facebook if it runs for at least 3
seconds
Impact on Video on email
Including video in email increase consumer engagement and has an
overall positive impact on the channel
, Page 4 of 72
The word "video" in email subject line
- increases open rates by ~20%
- increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
Impact of Video on Websites
Video has a roughly 100% increase in conversion rates
Online Video Stats
- online videos will account for 80% of all consumer web traffic by
2020
- 83% of consumers indicate they're willing to share videos they like
with their friends and peers
- 85% of the US internet audience watches videos online.
