TikTok Media Buying Certification Study Guide 2026/2027 |
Complete Review
Where in ads manager can you create custom reports for a campaign?
A. Audience Insights
B. Video Insights
C. Analytics
D. Tools - ANSWER-C. Analytics
Which is the expected outcome for advertisers that use the Maximum Delivery budding
strategy?
A. Achieve a pre-determined frequency cap
B. Utilize the budget in full
C. Ensure ad delivery to all targeted users in the first day
D. Ensure lower volatility in costs per result - ANSWER-B. Utilize the budget in full
Which are benefits of using Business Center? (Select all that apply)
A. Ability to collaborate with advertiser's agency
B. Set different roles and permissions for team members
C. Access to preferred auction status in ads auction
D. Set budgets across multiple campaigns - ANSWER-A. Ability to collaborate with
advertiser's agency & B. Set different roles and permissions to team members
,Which measurement solution should be selected to understand if a campaign has
increased purchase intent?
A. Sales Lift
B. Brand Lift
C. Post-purchase survey
D. Media mix modeling - ANSWER-B. Brand Lift
Lookalike Audiences - ANSWER-Targeting users who share similar characteristics with
existing customers
Narrow: Highest level of similarity, reduced reach
Balanced: Moderate potential reach & similarity
Broad (recommended): Increase potential reach & moderate similarity
Bidding Strategy - ANSWER-A price you submit in the Ads Manager auction to secure
placements
Maximum Delivery - ANSWER-Aims to drive the highest number of results from an ad
group budget, regardless of the final cost per result
Cost Cap - ANSWER-Keeping the average cost per result around or lower than the bid,
regardless of the budget
CPM (Cost per Millie) - ANSWER-The bid is the price you are willing to pay for one
thousand impressions
, oCPM (Optimized Cost per Millie) - ANSWER-The bid represents the price you are
willing to pay for one thousand impressions, targeting users who are likely to complete
a conversion event.
CPV (Cost per View) - ANSWER-Pay per Focused View, which is when a user views your
ad for at least 6 seconds or interacts with the video
CPC (Cost per Click) - ANSWER-cost of the number of clicks received
App Event Optimization (AEO) - ANSWER-Helps you reach users who are more likely to
complete in-app events (purchase, subscribe, etc)
AEO Once = Optimizes and measures based on a single purchase per user
AEO every = based on multiple purchase events per user
Value-Based Optimization for App (VBO App) - ANSWER-Optimizes ad delivery for you
as an app advertiser for targeted users likely to generate a higher return on ad spend
(ROAS)
Highest value: Spends entire budget while maximizing value
Minimum ROAS: Meet or surpass your target ROAS by targeting high-value customers
Value-Based Optimization for Web (VBO Web) - ANSWER-Functions similarly to VBO
App except that standard web conversion ads optimize for complete payment events,
so the system targets people who are likely to convert, regardless of purchase value
Complete Review
Where in ads manager can you create custom reports for a campaign?
A. Audience Insights
B. Video Insights
C. Analytics
D. Tools - ANSWER-C. Analytics
Which is the expected outcome for advertisers that use the Maximum Delivery budding
strategy?
A. Achieve a pre-determined frequency cap
B. Utilize the budget in full
C. Ensure ad delivery to all targeted users in the first day
D. Ensure lower volatility in costs per result - ANSWER-B. Utilize the budget in full
Which are benefits of using Business Center? (Select all that apply)
A. Ability to collaborate with advertiser's agency
B. Set different roles and permissions for team members
C. Access to preferred auction status in ads auction
D. Set budgets across multiple campaigns - ANSWER-A. Ability to collaborate with
advertiser's agency & B. Set different roles and permissions to team members
,Which measurement solution should be selected to understand if a campaign has
increased purchase intent?
A. Sales Lift
B. Brand Lift
C. Post-purchase survey
D. Media mix modeling - ANSWER-B. Brand Lift
Lookalike Audiences - ANSWER-Targeting users who share similar characteristics with
existing customers
Narrow: Highest level of similarity, reduced reach
Balanced: Moderate potential reach & similarity
Broad (recommended): Increase potential reach & moderate similarity
Bidding Strategy - ANSWER-A price you submit in the Ads Manager auction to secure
placements
Maximum Delivery - ANSWER-Aims to drive the highest number of results from an ad
group budget, regardless of the final cost per result
Cost Cap - ANSWER-Keeping the average cost per result around or lower than the bid,
regardless of the budget
CPM (Cost per Millie) - ANSWER-The bid is the price you are willing to pay for one
thousand impressions
, oCPM (Optimized Cost per Millie) - ANSWER-The bid represents the price you are
willing to pay for one thousand impressions, targeting users who are likely to complete
a conversion event.
CPV (Cost per View) - ANSWER-Pay per Focused View, which is when a user views your
ad for at least 6 seconds or interacts with the video
CPC (Cost per Click) - ANSWER-cost of the number of clicks received
App Event Optimization (AEO) - ANSWER-Helps you reach users who are more likely to
complete in-app events (purchase, subscribe, etc)
AEO Once = Optimizes and measures based on a single purchase per user
AEO every = based on multiple purchase events per user
Value-Based Optimization for App (VBO App) - ANSWER-Optimizes ad delivery for you
as an app advertiser for targeted users likely to generate a higher return on ad spend
(ROAS)
Highest value: Spends entire budget while maximizing value
Minimum ROAS: Meet or surpass your target ROAS by targeting high-value customers
Value-Based Optimization for Web (VBO Web) - ANSWER-Functions similarly to VBO
App except that standard web conversion ads optimize for complete payment events,
so the system targets people who are likely to convert, regardless of purchase value
