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MKTG 2650- Quiz 1 || CORRECTLY SOLVED!!

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MKTG 2650- Quiz 1 || CORRECTLY SOLVED!!

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MKTG 2650
Course
MKTG 2650

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MKTG 2650- Quiz 1 || CORRECTLY SOLVED!!
What are the cultural units? correct answers Individual, household and referent others

What are the 3 states? correct answers States of mind, states of being and states of action

What are the two ethnicities are projected to grow the most in the next 40 years? correct answers
Asian and Hispanic

What is nurture and implicit? correct answers Natural speech

What is nurture and explicit? correct answers "I love you" tattoo

What is nature and implicit? correct answers Natural hair color

What is nature and explicit? correct answers Wearing Qipao

What is culture? correct answers Learned or acquired portfolios of values, attitudes and lifestyles
that distinguish one group of people(s) from another

What is consumption? correct answers The acquisition, usage and disposition of goods, services
and ideas

What are the five cultural commonalities? correct answers Knowledge, VALs, time orientation,
possessions, and hierarchies

What is knowledge? correct answers How aware you are of the culture

What are VALS? correct answers Values, attitudes and lifestyles

What is time orientation? ex? correct answers When you eat, sleep and show up to places. Ex;
American's are more timely

What is hierarchies correct answers Respect for elders

What are the categories that factor in defining your ethnic identity and cultural identity? correct
answers Social habits, language preference, gender identity, age/gen, social class

What is cultural identity? correct answers A multifarious concept. At one level, it is an
interactive social process in which one identifies with some group or culture.

What does deterministic mean? correct answers Infinitely malleable, conditioned and beyond
one's own control

What does relativistic mean? correct answers No scientific standards for "positioning", judgment
is conditional, negotiated

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