30 questions MPC, 20 for a 5,5
Learning goals
Apply knowledge from the course to case studies in order to identify research
questions, objectives and approaches.
Distinguish the characteristics of different research strategies in order to choose an
appropriate research strategy to solve a business issue.
Find appropriate literature sources and understand the difference between primary
and secondary sources in order to use the most relevant and quality sources when
developing and analysing your research.
Identify the variables within a conceptual model and their relationship to one
another in order to visually interpret and convey the variables of a research.
Assess the validity, reliability, sampling techniques and limitations of research in
order to determine if it is methodologically sound.
Understand the process of operationalizing variables and assessing their level of
measurement in order to obtain the most appropriate data for analysis.
Apply statistics to raw data in order to simplify, describe and infer meaning from the
results.
Interpret and create graphs based on statistical data in order to visually describe
research results.
Inhoudsopgave
Q2W1 research approach............................................................................................................................... 2
Q2W2 research strategy................................................................................................................................. 5
Q2W3 research design................................................................................................................................... 8
Example....................................................................................................................................................... 15
Q2W4; research design 2............................................................................................................................. 16
Q2W5 Business research statistics................................................................................................................ 21
Q2W6 Business research statistics 2............................................................................................................. 24
https://www.worldsupporter.org/nl/chapter/40519-summary-research-methods-business-
students-saunders-et-al-english-version
https://www.scribbr.com/methodology/sampling-methods/
https://www.scribbr.com/methodology/qualitative-quantitative-research/
#:~:text=Quantitative%20research%20deals%20with%20numbers%20and%20statistics%2C
%20while%20qualitative%20research,ideas%20and%20experiences%20in%20depth.
https://www.scribbr.com/methodology/ethnography/
,Q2W1 research approach
= is the perspective you take for your research: Inductive, Deductive or Abductive
(Read the following pages from your 8th ed. Saunders book prior to lecture:
42-61, 152-160)
What is research?
Applied research is of direct and immediate relevance to practitioners (important issues,
actionable results)
- Find out things in a SYSTEMATIC way in the context of business and/or management
Scientific research involves the systematic observation/experimentation of phenomena
Information gathering
Research aim: where are you heading with your research
A Research Question is the key question that your research will address.
It can be subdivided into sub-research questions
Research questions are useful to frame the research process
Example: Sales of Albert Hein’s line of “pure & honest” food have been declining.
- What should Albert Hein do to increase sales again?
- What are the current sales of the “pure & honest” brand?
- Which factors affect sales of the “pure & honest” brand?
A Research Objective is a clear statement that identifies what you (the researcher) want to
accomplish.
(Questions and objectives are covered in Saunders 42-54)
Research nature
Types:
If your objective is to gain insight in a topic of interest, you are conducting exploratory
research (begin with how and what)
‘’the Initial research into a hypothetical or theoretical idea’’
a) Taking well-defined theories and applying them in your area
b) Developing your own theories from scratch
What is known about “organic labelling”?
Exploratory research is the process of investigating a problem that has not been studied
or thoroughly investigated in the past . Exploratory type of research is usually conducted
to have a better understanding of the existing problem, but usually doesn't lead to a
conclusive result.
, If your objective is to gain an accurate profile of a situation, you are conducting descriptive
research(begin with how)
‘áttempts to explore and explain while providing additional information about the topic’’
a) Builds on exploratory research
b) Needs a lot of data
What are the current sales of the “pure & honest” brand?
Which factors affect sales of the “pure & honest” brand?
Descriptive research is a type of research that describes a population, situation, or
phenomenon that is being studied. It focuses on answering the how, what, when, and
where questions If a research problem, rather than the why.
If your objective is to establish a causal relationship, you are conducting
explanatory research (begins with why)
‘’tries to explain relationships between variables’’
a) Builds on both exploratory and descriptive research
b) Finally explains WHY things happen
Which factors affect sales of the “pure & honest” brand?
Does a reduction in consumer trust decrease sales of the
“pure and honest” brand?
- we usually prefer explanatory research. This implies relationships between concepts.
If your objective is a casual relationship, you are conducting explanatory research.
- The most useable is exploratory as a student
A Research Approach is the perspective you take for your research: Inductive,
Deductive or Abductive
A Research Strategy is a general plan of how you will go about answering your
research question
A Research Design is the framework you will use for your data collection and analysis
that will allow you to answer your research question
Learning goals
Apply knowledge from the course to case studies in order to identify research
questions, objectives and approaches.
Distinguish the characteristics of different research strategies in order to choose an
appropriate research strategy to solve a business issue.
Find appropriate literature sources and understand the difference between primary
and secondary sources in order to use the most relevant and quality sources when
developing and analysing your research.
Identify the variables within a conceptual model and their relationship to one
another in order to visually interpret and convey the variables of a research.
Assess the validity, reliability, sampling techniques and limitations of research in
order to determine if it is methodologically sound.
Understand the process of operationalizing variables and assessing their level of
measurement in order to obtain the most appropriate data for analysis.
Apply statistics to raw data in order to simplify, describe and infer meaning from the
results.
Interpret and create graphs based on statistical data in order to visually describe
research results.
Inhoudsopgave
Q2W1 research approach............................................................................................................................... 2
Q2W2 research strategy................................................................................................................................. 5
Q2W3 research design................................................................................................................................... 8
Example....................................................................................................................................................... 15
Q2W4; research design 2............................................................................................................................. 16
Q2W5 Business research statistics................................................................................................................ 21
Q2W6 Business research statistics 2............................................................................................................. 24
https://www.worldsupporter.org/nl/chapter/40519-summary-research-methods-business-
students-saunders-et-al-english-version
https://www.scribbr.com/methodology/sampling-methods/
https://www.scribbr.com/methodology/qualitative-quantitative-research/
#:~:text=Quantitative%20research%20deals%20with%20numbers%20and%20statistics%2C
%20while%20qualitative%20research,ideas%20and%20experiences%20in%20depth.
https://www.scribbr.com/methodology/ethnography/
,Q2W1 research approach
= is the perspective you take for your research: Inductive, Deductive or Abductive
(Read the following pages from your 8th ed. Saunders book prior to lecture:
42-61, 152-160)
What is research?
Applied research is of direct and immediate relevance to practitioners (important issues,
actionable results)
- Find out things in a SYSTEMATIC way in the context of business and/or management
Scientific research involves the systematic observation/experimentation of phenomena
Information gathering
Research aim: where are you heading with your research
A Research Question is the key question that your research will address.
It can be subdivided into sub-research questions
Research questions are useful to frame the research process
Example: Sales of Albert Hein’s line of “pure & honest” food have been declining.
- What should Albert Hein do to increase sales again?
- What are the current sales of the “pure & honest” brand?
- Which factors affect sales of the “pure & honest” brand?
A Research Objective is a clear statement that identifies what you (the researcher) want to
accomplish.
(Questions and objectives are covered in Saunders 42-54)
Research nature
Types:
If your objective is to gain insight in a topic of interest, you are conducting exploratory
research (begin with how and what)
‘’the Initial research into a hypothetical or theoretical idea’’
a) Taking well-defined theories and applying them in your area
b) Developing your own theories from scratch
What is known about “organic labelling”?
Exploratory research is the process of investigating a problem that has not been studied
or thoroughly investigated in the past . Exploratory type of research is usually conducted
to have a better understanding of the existing problem, but usually doesn't lead to a
conclusive result.
, If your objective is to gain an accurate profile of a situation, you are conducting descriptive
research(begin with how)
‘áttempts to explore and explain while providing additional information about the topic’’
a) Builds on exploratory research
b) Needs a lot of data
What are the current sales of the “pure & honest” brand?
Which factors affect sales of the “pure & honest” brand?
Descriptive research is a type of research that describes a population, situation, or
phenomenon that is being studied. It focuses on answering the how, what, when, and
where questions If a research problem, rather than the why.
If your objective is to establish a causal relationship, you are conducting
explanatory research (begins with why)
‘’tries to explain relationships between variables’’
a) Builds on both exploratory and descriptive research
b) Finally explains WHY things happen
Which factors affect sales of the “pure & honest” brand?
Does a reduction in consumer trust decrease sales of the
“pure and honest” brand?
- we usually prefer explanatory research. This implies relationships between concepts.
If your objective is a casual relationship, you are conducting explanatory research.
- The most useable is exploratory as a student
A Research Approach is the perspective you take for your research: Inductive,
Deductive or Abductive
A Research Strategy is a general plan of how you will go about answering your
research question
A Research Design is the framework you will use for your data collection and analysis
that will allow you to answer your research question
