AHIP 2026 Module 4 Practice Exam-
Communications and Marketing Rules
Exam
Instructions
This exam contains questions covering Communications and Marketing Rules for
Medicare Advantage and Part D Plans. Choose the best answer for each question.
Questions
1. Which of the following plans are subject to Medicare marketing and
communication rules?
● A) Only Medicare Advantage plans
● B) MA plans, MA-PD plans, PDP plans, and Section 1876 cost plans ●
C) Only Part D plans
● D) Medicare Supplement plans only
Answer: B) MA plans, MA-PD plans, PDP plans, and Section 1876 cost plans
2. What is a Third-Party Marketing Organization (TPMO)?
● A) Only employed agents of a plan
● B) Organizations and individuals compensated to perform lead generation,
marketing, sales, and enrollment functions
● C) Medicare employees
● D) Hospital staff members
Answer: B) Organizations and individuals compensated to perform lead
generation, marketing, sales, and enrollment functions
3. Are independent agents and brokers considered TPMOs?
● A) No, never
, ● B) Only if they work full-time
● C) Yes, they are TPMOs
● D) Only during Annual Election Period
Answer: C) Yes, they are TPMOs
4. Which of the following rules does NOT apply when marketing to
employer/union group health plans?
● A) Annual training requirements
● B) Prohibition against unsolicited contacts
● C) State licensing requirements
● D) Fraud, waste, and abuse training
Answer: B) Prohibition against unsolicited contacts
5. When marketing to employer/union groups, which requirement is waived?
● A) State licensing
● B) Pre-enrollment checklist requirement
● C) Annual training
● D) Background checks
Answer: B) Pre-enrollment checklist requirement
6. Are plans required to submit employer-specific marketing materials to CMS?
● A) Yes, always
● B) No, but CMS may request and review them
● C) Only during AEP
● D) Only if complaints occur
Answer: B) No, but CMS may request and review them
7. What are the two main requirements for agents and brokers?
● A) College degree and experience
● B) Licensed by the state and appointed by the plan if required ●
C) Medicare certification only
● D) Federal registration only
, Answer: B) Licensed by the state and appointed by the plan if required
8. How often must agents and brokers complete Medicare training?
● A) Every two years
● B) Only once
● C) At least annually
● D) Every six months
Answer: C) At least annually
9. Must agents and brokers pass a written test each year?
● A) No, only initial certification needed
● B) Yes, except those marketing only employer/union group plans ● C)
Only if they fail the first time
● D) Tests are optional
Answer: B) Yes, except those marketing only employer/union group plans
10. What is the difference between communications and marketing?
● A) There is no difference
● B) Marketing is a subset of communications with specific intent and content ●
C) Communications only refers to mail
● D) Marketing only refers to phone calls
Answer: B) Marketing is a subset of communications with specific intent and
content
11. For material to be considered marketing, it must have:
● A) Only marketing intent
● B) Only marketing content
● C) Both marketing intent AND marketing content
● D) Neither intent nor content matters
Answer: C) Both marketing intent AND marketing content
Communications and Marketing Rules
Exam
Instructions
This exam contains questions covering Communications and Marketing Rules for
Medicare Advantage and Part D Plans. Choose the best answer for each question.
Questions
1. Which of the following plans are subject to Medicare marketing and
communication rules?
● A) Only Medicare Advantage plans
● B) MA plans, MA-PD plans, PDP plans, and Section 1876 cost plans ●
C) Only Part D plans
● D) Medicare Supplement plans only
Answer: B) MA plans, MA-PD plans, PDP plans, and Section 1876 cost plans
2. What is a Third-Party Marketing Organization (TPMO)?
● A) Only employed agents of a plan
● B) Organizations and individuals compensated to perform lead generation,
marketing, sales, and enrollment functions
● C) Medicare employees
● D) Hospital staff members
Answer: B) Organizations and individuals compensated to perform lead
generation, marketing, sales, and enrollment functions
3. Are independent agents and brokers considered TPMOs?
● A) No, never
, ● B) Only if they work full-time
● C) Yes, they are TPMOs
● D) Only during Annual Election Period
Answer: C) Yes, they are TPMOs
4. Which of the following rules does NOT apply when marketing to
employer/union group health plans?
● A) Annual training requirements
● B) Prohibition against unsolicited contacts
● C) State licensing requirements
● D) Fraud, waste, and abuse training
Answer: B) Prohibition against unsolicited contacts
5. When marketing to employer/union groups, which requirement is waived?
● A) State licensing
● B) Pre-enrollment checklist requirement
● C) Annual training
● D) Background checks
Answer: B) Pre-enrollment checklist requirement
6. Are plans required to submit employer-specific marketing materials to CMS?
● A) Yes, always
● B) No, but CMS may request and review them
● C) Only during AEP
● D) Only if complaints occur
Answer: B) No, but CMS may request and review them
7. What are the two main requirements for agents and brokers?
● A) College degree and experience
● B) Licensed by the state and appointed by the plan if required ●
C) Medicare certification only
● D) Federal registration only
, Answer: B) Licensed by the state and appointed by the plan if required
8. How often must agents and brokers complete Medicare training?
● A) Every two years
● B) Only once
● C) At least annually
● D) Every six months
Answer: C) At least annually
9. Must agents and brokers pass a written test each year?
● A) No, only initial certification needed
● B) Yes, except those marketing only employer/union group plans ● C)
Only if they fail the first time
● D) Tests are optional
Answer: B) Yes, except those marketing only employer/union group plans
10. What is the difference between communications and marketing?
● A) There is no difference
● B) Marketing is a subset of communications with specific intent and content ●
C) Communications only refers to mail
● D) Marketing only refers to phone calls
Answer: B) Marketing is a subset of communications with specific intent and
content
11. For material to be considered marketing, it must have:
● A) Only marketing intent
● B) Only marketing content
● C) Both marketing intent AND marketing content
● D) Neither intent nor content matters
Answer: C) Both marketing intent AND marketing content
