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9.)_____ is considered as an activity of the external environment of an organization.
Refer To: Table 4.1
A)Human resources assessment
B)Financial analysis
C)Marketing Audit
D)Macroeconomic Analysis
E)Operations Analysis - CORRECT ANSWER-D
10.)Benchmarking is the process of assessing how well one company's basic functions and skills
compare with:
A)government standards.
B)supplier and distributor requirements.
C)those of another company.
D)customer expectations.
,E)stockholder demands. - CORRECT ANSWER-C
11.)_____ include sets of actions to be taken when a company's initial plans have not worked
well or if events in the external environment require
a sudden change.
A)Functional plans
B)Contingency plans
C)Strategic maps
D)Differentiation strategies
E)Business incubators - CORRECT ANSWER-B
12.)Which of the following is true of operational planning?
A)It is a long-term plan spanning over three years.
B)It is performed by top level managers.
C)It identifies specific plans and procedures.
D)It focuses only on processes required in the higher organizational levels.
E)It translates broad strategic goals into specific goals. - CORRECT ANSWER-C
13.)The most effective _____ statements inspire organization members, offering a worthwhile
target for the entire organization to work together
to achieve.
A)vision
B)operation
C)business definition
D)financial
E)quality - CORRECT ANSWER-A
, 14.)A(n) _____ illustrates the four key drivers of a firm's long-term success, and shows how
goals in each area are linked to others.
A)objective script
B)GANTT chart
C)PERT chart
D)decision tree
E)strategy map - CORRECT ANSWER-E
15.)_____ provides individuals and work units with a clear map to follow in future activities.
A)Planning
B)Charting
C)A mission statement
D)A BCG matrix
E)Staffing - CORRECT ANSWER-A
16.)A _____ is the knowledge, expertise, or skill that underlies a company's ability to be a leader
in providing a range of specific goods or services.
A)knowledge flow
B)continuous process
C)cognitive ability
D)core capability
E)dynamic network - CORRECT ANSWER-D
A multifaceted process focusing on creating two-way exchanges with customers to foster
intimate knowledge of their needs, wants, and buying patterns is called _____ management.
A)customer relationship
B)customer analytics