BA 370 SDSU Final Pettiette Question
and answers 100% correct 2025/2026
Differentiation - correct answer ✔what makes a product unique & stand out to customer above other
products
Which of these is not a responsibility of marketing? - correct answer ✔- Full-filling product shipments
Customers should be ideally at the center of the marketing process. - correct answer ✔True
According to the most recent marketing mix, how many Ps are there in total? - correct answer ✔7 P's
Exchange - correct answer ✔A basic business function that takes place when a person or company
satisfies a need by exchanging money for products or services
Marketing - correct answer ✔the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers, clients, partners,
and society at large
Marketing Management - correct answer ✔The process of planning, organizing, implementing, and
controlling marketing activities to facilitate exchanges effectively and efficiently
Marketing Mix - correct answer ✔the building blocks that a marketer can adjust to affect the overall
marketing strategy of a product.
People - correct answer ✔encompasses the human actors who provide goods, services, and ideas to
customers.
,Physical Evidence - correct answer ✔tangible elements in the place that the good or service is sold
Place - correct answer ✔a means of getting the product to the consumer
Process - correct answer ✔the flow of activities involved in providing goods, services and ideas to
customers
Product - correct answer ✔a good, service, or idea to satisfy a customers need
Price - correct answer ✔the amount of money charged for a product, service or idea
Promotion - correct answer ✔the means of communicating with the customer
Consider a candy bar sold in a vending machine. The vending machine would represent which of the P's
of the marketing mix? - correct answer ✔- Place
A restaurants decor would be considered which of the 7 P's? - correct answer ✔- Physical Evidence
Marketing Concept - correct answer ✔a management orientation that focuses on identifying and
satisfying consumer needs to ensure the organization's long-term profitability
Selling Concept - correct answer ✔the tendency to focus on
selling current products and services to customers
How do the selling concept and the marketing concept differ? - correct answer ✔The marketing
concept focuses on creating a product around demand. The
selling concept focuses on creating demand around a product.
, The 4 P's of marketing - correct answer ✔Product, Price, Place, Promotion
The 7 P's of marketing - correct answer ✔product, price, place, promotion, people, physical
environment, process
Examples of Prices - correct answer ✔-Luxury pricing
- BOGO
Frequent customer discounts
- Odd Pricing
- Bundle pricing
- Volume discounts
Which of these is NOT true about the 7 Ps of marketing? - correct answer ✔- The 7 Ps focus on
advertising
*Focus on the customer & create a good/different product
True or false: the marketing mix framework shows that promotion is not all that marketing is - correct
answer ✔True
Why are relationships important in marketing? - correct answer ✔a. All of these are reasons why
relationships are important in marketing
i. Happy customers will readily advocate for their favorite brands through
word-of-mouth marketing
ii. Happy customers are willing to pay more for solutions from the brands they love
and answers 100% correct 2025/2026
Differentiation - correct answer ✔what makes a product unique & stand out to customer above other
products
Which of these is not a responsibility of marketing? - correct answer ✔- Full-filling product shipments
Customers should be ideally at the center of the marketing process. - correct answer ✔True
According to the most recent marketing mix, how many Ps are there in total? - correct answer ✔7 P's
Exchange - correct answer ✔A basic business function that takes place when a person or company
satisfies a need by exchanging money for products or services
Marketing - correct answer ✔the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers, clients, partners,
and society at large
Marketing Management - correct answer ✔The process of planning, organizing, implementing, and
controlling marketing activities to facilitate exchanges effectively and efficiently
Marketing Mix - correct answer ✔the building blocks that a marketer can adjust to affect the overall
marketing strategy of a product.
People - correct answer ✔encompasses the human actors who provide goods, services, and ideas to
customers.
,Physical Evidence - correct answer ✔tangible elements in the place that the good or service is sold
Place - correct answer ✔a means of getting the product to the consumer
Process - correct answer ✔the flow of activities involved in providing goods, services and ideas to
customers
Product - correct answer ✔a good, service, or idea to satisfy a customers need
Price - correct answer ✔the amount of money charged for a product, service or idea
Promotion - correct answer ✔the means of communicating with the customer
Consider a candy bar sold in a vending machine. The vending machine would represent which of the P's
of the marketing mix? - correct answer ✔- Place
A restaurants decor would be considered which of the 7 P's? - correct answer ✔- Physical Evidence
Marketing Concept - correct answer ✔a management orientation that focuses on identifying and
satisfying consumer needs to ensure the organization's long-term profitability
Selling Concept - correct answer ✔the tendency to focus on
selling current products and services to customers
How do the selling concept and the marketing concept differ? - correct answer ✔The marketing
concept focuses on creating a product around demand. The
selling concept focuses on creating demand around a product.
, The 4 P's of marketing - correct answer ✔Product, Price, Place, Promotion
The 7 P's of marketing - correct answer ✔product, price, place, promotion, people, physical
environment, process
Examples of Prices - correct answer ✔-Luxury pricing
- BOGO
Frequent customer discounts
- Odd Pricing
- Bundle pricing
- Volume discounts
Which of these is NOT true about the 7 Ps of marketing? - correct answer ✔- The 7 Ps focus on
advertising
*Focus on the customer & create a good/different product
True or false: the marketing mix framework shows that promotion is not all that marketing is - correct
answer ✔True
Why are relationships important in marketing? - correct answer ✔a. All of these are reasons why
relationships are important in marketing
i. Happy customers will readily advocate for their favorite brands through
word-of-mouth marketing
ii. Happy customers are willing to pay more for solutions from the brands they love
