BA 370 Pettiette Exam 1 Ch 1 Question
and answers correctly solved
2025/2026
Marketing - correct answer ✔The activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers, clients, partners,
and society at large.
Is marketing only advertising? - correct answer ✔No, advertising is a part of marketing (only 1 piece).
This is one of the largest misconceptions about marketing
What is marketing responsible for? - correct answer ✔-Ensuring that a firm understands its customers
- finding the best ways to reach customers.
-encouraging customers to purchase
- turning customers into brand loyalists
The marketing concept - correct answer ✔put marketing at the beginning of the process, not a the end.
Definition: a management orientation that focuses on identifying and satisfying consumer needs to
ensure the organization's long term profitability.
The selling concept - correct answer ✔the tendency to focus on selling current products and services to
customers
and answers correctly solved
2025/2026
Marketing - correct answer ✔The activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers, clients, partners,
and society at large.
Is marketing only advertising? - correct answer ✔No, advertising is a part of marketing (only 1 piece).
This is one of the largest misconceptions about marketing
What is marketing responsible for? - correct answer ✔-Ensuring that a firm understands its customers
- finding the best ways to reach customers.
-encouraging customers to purchase
- turning customers into brand loyalists
The marketing concept - correct answer ✔put marketing at the beginning of the process, not a the end.
Definition: a management orientation that focuses on identifying and satisfying consumer needs to
ensure the organization's long term profitability.
The selling concept - correct answer ✔the tendency to focus on selling current products and services to
customers
