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,TECHNOLOGY STRATEGY FOR MANAGERS AND
ENTREPRENEURS SCOTT ASHANE
CHAPTER 1
INTRODUCTION
TRUE/FALSE QUESTIONS
1. The reduction of costs and the improvement in quality of products made in lower wage
countries have led to enhanced markets for firms in developed countries
(False; Medium; p. 3; AACSB: Ethical understanding and reasoning ability; LO1)
2. On average, product life cycles have been shortened because more companies are offering
differentiated products.
(True; Medium; p. 3; AACSB: LO1)
3. Microsoft’s Xbox 360 provides an excellent example of a company’s efforts to develop an
innovative new product as part of its overall technology strategy.
(True; Medium; p. 2; AACSB: Reflective thinking skills; LO2)
4. Technology can be effectively defined as the use of zeros and ones in digital form on
computers.
(False; Medium; p. 4; LO1)
5. Invention is the process of using knowledge to solve a problem.
(False; Medium; p. 5; LO1)
6. Technological innovation is the use of knowledge to apply tools, materials, processes and
techniques to come up with new solutions to problems.
(True; Medium; p. 6; LO2)
7. Michael Dell’s approach to selling personal computers assembled from standard components
direct to customers is an example of technology innovation.
(False; Medium; p. 6; AACSB: Reflective thinking skills; LO2)
8. Technology innovation almost always comes from the knowledge of computer science.
(False; Medium; p. 6; AACSB: Reflective thinking skills; LO2)
9. Economists have shown that much of the growth in gross domestic product comes from the
use of technology to make more productive use of labor and capital.
(True; Medium; p. 7; AACSB: Reflective thinking skills; LO2)
10. The impact from almost all technology innovation is positive.
(False; Medium; p. 7; AACSB: Reflective thinking skills; LO2)
11. Process development is the anticipation and resolution of problems that arise in the
production of a product
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(True; Medium; p. 8; LO3)
2