Mktg 352 final exam Question and
answers 100% correct 2025/2026
which of the - correct answer ✔
the process of fully explaining to respondence any deception that - correct answer ✔debriefing
info colelcted specifically for a current research prob - correct answer ✔primary data
gatekeeper tech used to - correct answer ✔protect ones privacy against intrusive marketing practices
which is true about info research process - correct answer ✔systematic approach to collecting,
analyzing, interpreting, and transforming data into decision making info
test marketing - correct answer ✔a. Provides info for decisions on product imporvements and new
product intros
Which pertains to creation of perceptual map - correct answer ✔Consumers have to indicate how
similar or dissimilar
unlike managemnet, decision makers marketing researchers - correct answer ✔are not cost consious
with additional info
brief annalysis of how much study will cost. if nlaunches product withouy study and product fails, fimr
could lost 2 mil. here marylin conducts - correct answer ✔cost benefit analysis
iceberg principle - correct answer ✔managers are aware of just small portion of true problem, and
small potion is usually visible symptom of a bigger underlying problem
, specifies whether data should be collected about individuals jhouseholds, orgs, departments, etc -
correct answer ✔unit of analysis
which helps generate insights that will help define problem situation confronting researcher - correct
answer ✔exploratory research
causal research is most useful in - correct answer ✔understanding which variables result in movement
of dependent variable
in census, researcher attempts to - correct answer ✔question or observe all members of defined target
pop
which is true about research based on sample - correct answer ✔it involves a small number of
memebers of a target pop from wich researcher collects data
katie writes written contract and lists activities that will be taken to develop needed info, researh
deliverables, how long ait will take, what it will cost - correct answer ✔RFP
collected by outside orgs such as federal and state govs, trade assc. etc - correct answer ✔external
secondary data
comprehensive exam of availabe info that is related to research topic - correct answer ✔literature
review
evaluating secondary data based on purpose criterion involves - correct answer ✔enduring data is
consistent with research objectives
sources of internal secondary data - correct answer ✔sales invoice
answers 100% correct 2025/2026
which of the - correct answer ✔
the process of fully explaining to respondence any deception that - correct answer ✔debriefing
info colelcted specifically for a current research prob - correct answer ✔primary data
gatekeeper tech used to - correct answer ✔protect ones privacy against intrusive marketing practices
which is true about info research process - correct answer ✔systematic approach to collecting,
analyzing, interpreting, and transforming data into decision making info
test marketing - correct answer ✔a. Provides info for decisions on product imporvements and new
product intros
Which pertains to creation of perceptual map - correct answer ✔Consumers have to indicate how
similar or dissimilar
unlike managemnet, decision makers marketing researchers - correct answer ✔are not cost consious
with additional info
brief annalysis of how much study will cost. if nlaunches product withouy study and product fails, fimr
could lost 2 mil. here marylin conducts - correct answer ✔cost benefit analysis
iceberg principle - correct answer ✔managers are aware of just small portion of true problem, and
small potion is usually visible symptom of a bigger underlying problem
, specifies whether data should be collected about individuals jhouseholds, orgs, departments, etc -
correct answer ✔unit of analysis
which helps generate insights that will help define problem situation confronting researcher - correct
answer ✔exploratory research
causal research is most useful in - correct answer ✔understanding which variables result in movement
of dependent variable
in census, researcher attempts to - correct answer ✔question or observe all members of defined target
pop
which is true about research based on sample - correct answer ✔it involves a small number of
memebers of a target pop from wich researcher collects data
katie writes written contract and lists activities that will be taken to develop needed info, researh
deliverables, how long ait will take, what it will cost - correct answer ✔RFP
collected by outside orgs such as federal and state govs, trade assc. etc - correct answer ✔external
secondary data
comprehensive exam of availabe info that is related to research topic - correct answer ✔literature
review
evaluating secondary data based on purpose criterion involves - correct answer ✔enduring data is
consistent with research objectives
sources of internal secondary data - correct answer ✔sales invoice
