MMC 2000 EXAM 1 CLAYTON FSU | QUESTIONS AND
ANSWERS | WITH COMPLETE SOLUTION.
Communication Answer - * The process of creating shared meaning
- It is the transmission of a message from a source to a receiver
The process of communication could be described as...... Answer - Source,
Message, Receiver, Channel
Media = ? Answer - Communication
Who created the one-way model of communication? Answer - Harold Laswell
in 1948
Does a fish know that it is wet? Answer - No
* Relates to us not knowing how communication is directly affecting us
What is Harold's One-way model of communication? Answer - WHO
(Communicator) , Says WHAT (Message), Through WHICH channel (Medium) ,
To WHOM (receiver), With what (EFFECT)
Based on Laswell's model: If the source, such as a
Professor, speaks a technical language far beyond the
receiver's level of skill, Does communication
, occur? Answer - No, There must be a sharing (or
correspondence) of meaning for communication to take place
Problems with Laswell's model Answer - Doesn't account for interference in
communication or non-verbals
It suggests that the receiver PASSIVELY accepts the
source's message
Feedback Answer - The response to a given communication; not included in
Laswell's model
Who created Schramm's model of communication? Answer - Communication
researcher, Wilbur Schramm
What is the difference between Laswell and Schramm's model? Answer -
Schramm's is :
- a more graphic representation of the reciprocal nature of communication.
- it shows that there is no clearly identifiable source or receiver
Interpersonal Communication Answer - Communication between two or a few
people; shows that there is no clearly identifiable source or receiver
Encoding/Encoded Messages Answer - - Transforming ideas into an
understandable sign/symbol system.
- Happens before Decoding
Ex: Speaking, writing, printing, and filming
Decoding/Decoded Messages Answer - Interpreting signs and symbols
ANSWERS | WITH COMPLETE SOLUTION.
Communication Answer - * The process of creating shared meaning
- It is the transmission of a message from a source to a receiver
The process of communication could be described as...... Answer - Source,
Message, Receiver, Channel
Media = ? Answer - Communication
Who created the one-way model of communication? Answer - Harold Laswell
in 1948
Does a fish know that it is wet? Answer - No
* Relates to us not knowing how communication is directly affecting us
What is Harold's One-way model of communication? Answer - WHO
(Communicator) , Says WHAT (Message), Through WHICH channel (Medium) ,
To WHOM (receiver), With what (EFFECT)
Based on Laswell's model: If the source, such as a
Professor, speaks a technical language far beyond the
receiver's level of skill, Does communication
, occur? Answer - No, There must be a sharing (or
correspondence) of meaning for communication to take place
Problems with Laswell's model Answer - Doesn't account for interference in
communication or non-verbals
It suggests that the receiver PASSIVELY accepts the
source's message
Feedback Answer - The response to a given communication; not included in
Laswell's model
Who created Schramm's model of communication? Answer - Communication
researcher, Wilbur Schramm
What is the difference between Laswell and Schramm's model? Answer -
Schramm's is :
- a more graphic representation of the reciprocal nature of communication.
- it shows that there is no clearly identifiable source or receiver
Interpersonal Communication Answer - Communication between two or a few
people; shows that there is no clearly identifiable source or receiver
Encoding/Encoded Messages Answer - - Transforming ideas into an
understandable sign/symbol system.
- Happens before Decoding
Ex: Speaking, writing, printing, and filming
Decoding/Decoded Messages Answer - Interpreting signs and symbols
