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Summary MNM1502 Assignment 2 semester 1&2 2021

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This document contains answers for MNM1502 assignment 2 for semester 1&2 2021.

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University Of South Africa (Unisa)
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MNM1502 - Customer Service








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MNM1502
ASSIGNMENT 2 SEMESTER 1 & 2 2021
UNIQUE NUMBER: 825250

QUESTION 1

Melinda saw an advert on television for a product that claims to reduce a person's
body size with regular use in one week. She has since bought the product but has not
yet seen the body reduction after two weeks of regular use. What type of service failure
did Melinda experience?

1. Misleading marketing communication
2. Faulty tangible cues
3. Poor system updates for new prices
4. Services do not exist
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