BUS 100 – Exam 4 – Introduction to Business – 2026 – Study and Practice Guide
In digital communication, ____ is the ability of a marketer to identify customers before they
make a purchase. - correct answer ✔✔ addressability
What is true of both conventional marketing and digital marketing? - correct answer ✔✔ Both
have to achieve the right marketing mix
What has led to the rise of consumer-generated information? - correct answer ✔✔ Consumers
tendency to trust other consumers over corporations
Paul wants to buy a new car. What is he most likely to consider when making his decision on the
type of vehicle to buy? - correct answer ✔✔ A recommendation from his mother on the best
type.
Malia uploads original videos, publishes a blog and writes and posts art. What type of consumer
is she? - correct answer ✔✔ creator
Which of the following is a requirement stated by the Sarbanes oxley act? - correct answer ✔✔
Requires firms to separate their consulting and auditing businesses.
Internet markets are not more similar to traditional markets than they are different. T or F -
correct answer ✔✔ F
The ___ act limits the types of assets commercial banks can buy and the amount of capital they
must maintain. - correct answer ✔✔ Dodd-Frank
Small bank, a short-term lender, examines frank's kitchen fixtures' ___ to assess its ability to
repay a loan quickly - correct answer ✔✔ cash flow
,The life expectancy of a $20 bill is estimated to be 7.7 years. Which characteristic of money does
this represent? - correct answer ✔✔ Durability
Savings accounts are also known as - correct answer ✔✔ time deposits
Eurodollar deposits can only be made at banks located in london. T or F ? - correct answer ✔✔ F
Anything generally accepted in exchange for goods & services - correct answer ✔✔ money
(currency)
Since idle cash does not make money, a manager may choose to invest his extra cash in
temporary investments called ___ - correct answer ✔✔ marketable securities
The two biggest stock markets in the united states are the ___ - correct answer ✔✔ New york
stock exchange and the NASDAQ market.
Whats a potential investment thats super risky? - correct answer ✔✔ Introducing a new
product in a foreign market.
internet markets are more ___ to traditional markets than they are different - correct answer
✔✔ similar
using the internet to carry out business - correct answer ✔✔ e-business
•Electronic media that function using digital codes
via computers, cell phones, smart phones etc. - correct answer ✔✔ digital media
, "Target markets more precisely". "Reach previously inaccessible markets at home & globally". -
correct answer ✔✔ benefits of digital communication
•The ability of the marketer to identify
customers before they make a purchase - correct answer ✔✔ addressability
Ability to express needs directly to
firms @ marketing communications - correct answer ✔✔ interactivity
Ability for marketers to obtain digital information - correct answer ✔✔ accessibility
Ability for consumers to be connected with marketers and other consumers - correct answer
✔✔ connectivity
Customer's ability to regulate information they view & their exposure to information - correct
answer ✔✔ control
"Easier to conduct marketing research and advertise". "Fast and inexpensive communication." -
correct answer ✔✔ using digital media in business
Malia wants to book a flight to New York City. She uses Kayak's website to find the best deal on
her flight. Which characteristic of digital marketing does this scenario best describe? - correct
answer ✔✔ control
What aspect of marketing has NOT changed with digital media? - correct answer ✔✔ the
importance of achieving the right marketing mix
A factor that has sparked the rise of consumer-generated information is the ____ - correct
answer ✔✔ consumers' tendencies to trust other consumers over corporations.
In digital communication, ____ is the ability of a marketer to identify customers before they
make a purchase. - correct answer ✔✔ addressability
What is true of both conventional marketing and digital marketing? - correct answer ✔✔ Both
have to achieve the right marketing mix
What has led to the rise of consumer-generated information? - correct answer ✔✔ Consumers
tendency to trust other consumers over corporations
Paul wants to buy a new car. What is he most likely to consider when making his decision on the
type of vehicle to buy? - correct answer ✔✔ A recommendation from his mother on the best
type.
Malia uploads original videos, publishes a blog and writes and posts art. What type of consumer
is she? - correct answer ✔✔ creator
Which of the following is a requirement stated by the Sarbanes oxley act? - correct answer ✔✔
Requires firms to separate their consulting and auditing businesses.
Internet markets are not more similar to traditional markets than they are different. T or F -
correct answer ✔✔ F
The ___ act limits the types of assets commercial banks can buy and the amount of capital they
must maintain. - correct answer ✔✔ Dodd-Frank
Small bank, a short-term lender, examines frank's kitchen fixtures' ___ to assess its ability to
repay a loan quickly - correct answer ✔✔ cash flow
,The life expectancy of a $20 bill is estimated to be 7.7 years. Which characteristic of money does
this represent? - correct answer ✔✔ Durability
Savings accounts are also known as - correct answer ✔✔ time deposits
Eurodollar deposits can only be made at banks located in london. T or F ? - correct answer ✔✔ F
Anything generally accepted in exchange for goods & services - correct answer ✔✔ money
(currency)
Since idle cash does not make money, a manager may choose to invest his extra cash in
temporary investments called ___ - correct answer ✔✔ marketable securities
The two biggest stock markets in the united states are the ___ - correct answer ✔✔ New york
stock exchange and the NASDAQ market.
Whats a potential investment thats super risky? - correct answer ✔✔ Introducing a new
product in a foreign market.
internet markets are more ___ to traditional markets than they are different - correct answer
✔✔ similar
using the internet to carry out business - correct answer ✔✔ e-business
•Electronic media that function using digital codes
via computers, cell phones, smart phones etc. - correct answer ✔✔ digital media
, "Target markets more precisely". "Reach previously inaccessible markets at home & globally". -
correct answer ✔✔ benefits of digital communication
•The ability of the marketer to identify
customers before they make a purchase - correct answer ✔✔ addressability
Ability to express needs directly to
firms @ marketing communications - correct answer ✔✔ interactivity
Ability for marketers to obtain digital information - correct answer ✔✔ accessibility
Ability for consumers to be connected with marketers and other consumers - correct answer
✔✔ connectivity
Customer's ability to regulate information they view & their exposure to information - correct
answer ✔✔ control
"Easier to conduct marketing research and advertise". "Fast and inexpensive communication." -
correct answer ✔✔ using digital media in business
Malia wants to book a flight to New York City. She uses Kayak's website to find the best deal on
her flight. Which characteristic of digital marketing does this scenario best describe? - correct
answer ✔✔ control
What aspect of marketing has NOT changed with digital media? - correct answer ✔✔ the
importance of achieving the right marketing mix
A factor that has sparked the rise of consumer-generated information is the ____ - correct
answer ✔✔ consumers' tendencies to trust other consumers over corporations.
