, PLEASE USE THIS DOCUMENT AS A GUIDE ONLY
TABLE OF CONTENT
PHASE 1 Page 3
PHASE 2 Page 12
REFERENCES Page 22
, 1. PHASE 1: ASSESS
1.1. Identify the communicator
The communicator for the campaign should be the public relations team or marketing department of
the chosen organization, depending on the nature of the campaign. In most cases, the public relations
team will take the lead in managing communication efforts, as their role is centered around both
internal and external communication, including crafting messages that align with the organization’s
identity. According to Barker & Angelopulo (2012), an effective communicator is one who
understands the goals of the campaign and is able to articulate the message clearly to the intended
audience.
1.1.1. Identify an organization or organizations that you will approach with the proposal to plan
a communication campaign. Write down the name of the organization(s) and its (their) contact
details.
I will approach XYZ Corporation, a mid-sized South African company specializing in consumer
electronics. The contact details are as follows:
XYZ Corporation
Contact Person: Mrs. Jane Doe (Marketing Manager)
Phone: +27 11 555 1234
Email:
Address: 1234 Electronics St, Johannesburg, South Africa
This organization has been chosen due to its market presence and the need for enhanced customer
engagement and brand awareness. The communication campaign will aim to promote XYZ
Corporation's latest product line.
TABLE OF CONTENT
PHASE 1 Page 3
PHASE 2 Page 12
REFERENCES Page 22
, 1. PHASE 1: ASSESS
1.1. Identify the communicator
The communicator for the campaign should be the public relations team or marketing department of
the chosen organization, depending on the nature of the campaign. In most cases, the public relations
team will take the lead in managing communication efforts, as their role is centered around both
internal and external communication, including crafting messages that align with the organization’s
identity. According to Barker & Angelopulo (2012), an effective communicator is one who
understands the goals of the campaign and is able to articulate the message clearly to the intended
audience.
1.1.1. Identify an organization or organizations that you will approach with the proposal to plan
a communication campaign. Write down the name of the organization(s) and its (their) contact
details.
I will approach XYZ Corporation, a mid-sized South African company specializing in consumer
electronics. The contact details are as follows:
XYZ Corporation
Contact Person: Mrs. Jane Doe (Marketing Manager)
Phone: +27 11 555 1234
Email:
Address: 1234 Electronics St, Johannesburg, South Africa
This organization has been chosen due to its market presence and the need for enhanced customer
engagement and brand awareness. The communication campaign will aim to promote XYZ
Corporation's latest product line.
