Marketing MKT 300 Exam 4 Key Terms Study Guide – Moman
Chapter 13 - Chapter 13 - correct answer ✔✔
CRM (Customer Relationship Management) - correct answer ✔✔ Strategies and technologies
used by companies to manage and analyze customer interactions and data throughout the
customer lifecycle.
Time Utility - correct answer ✔✔ The value provided by making a product or service available at
the most suitable time for consumers.
Place Utility - correct answer ✔✔ The value added to a product by making it available in
convenient locations where consumers can buy it.
Possession Utility - correct answer ✔✔ The value consumers derive from owning and using the
product, facilitated through the exchange process.
Form Utility - correct answer ✔✔ The value created by altering or improving the physical
characteristics of a product to make it more appealing to consumers.
Intermediaries - correct answer ✔✔ Entities that act as middlemen in the distribution process,
connecting manufacturers with consumers.
4 Marketing Channels for Consumer Products - correct answer ✔✔ Direct to Consumer, Retailer,
Wholesaler, Agent/Broker.
4 Marketing Channels for Business Products - correct answer ✔✔ Direct Sales, Distributor, Sales
Representative Agencies, Industrial Distributors.
, Strategic Channel Alliance - correct answer ✔✔ An arrangement where one firm's marketing
channel is used to sell another firm's products.
Multichannel Distribution - correct answer ✔✔ Using more than one type of distribution
channel to reach customers.
Digital Distribution - correct answer ✔✔ Distribution of digital products like software, music, or
e-books over the internet.
Chapter 14 - Chapter 14 - correct answer ✔✔
Retailing - correct answer ✔✔ The selling of goods and services to consumers for their personal
or family use.
Retailer - correct answer ✔✔ A business entity that sells products or services directly to
consumers.
Multichannel Retailing - correct answer ✔✔ A retailing strategy that offers customers multiple
ways to buy products, such as in-store, online, or through catalogs.
Online Retailing - correct answer ✔✔ The selling of goods and services through the internet.
General Merchandise Retailers - correct answer ✔✔ Stores that carry a broad variety of
merchandise and offer a variety of services.
Department Stores - correct answer ✔✔ Large retail establishments that offer a wide range of
products under one roof.
Chapter 13 - Chapter 13 - correct answer ✔✔
CRM (Customer Relationship Management) - correct answer ✔✔ Strategies and technologies
used by companies to manage and analyze customer interactions and data throughout the
customer lifecycle.
Time Utility - correct answer ✔✔ The value provided by making a product or service available at
the most suitable time for consumers.
Place Utility - correct answer ✔✔ The value added to a product by making it available in
convenient locations where consumers can buy it.
Possession Utility - correct answer ✔✔ The value consumers derive from owning and using the
product, facilitated through the exchange process.
Form Utility - correct answer ✔✔ The value created by altering or improving the physical
characteristics of a product to make it more appealing to consumers.
Intermediaries - correct answer ✔✔ Entities that act as middlemen in the distribution process,
connecting manufacturers with consumers.
4 Marketing Channels for Consumer Products - correct answer ✔✔ Direct to Consumer, Retailer,
Wholesaler, Agent/Broker.
4 Marketing Channels for Business Products - correct answer ✔✔ Direct Sales, Distributor, Sales
Representative Agencies, Industrial Distributors.
, Strategic Channel Alliance - correct answer ✔✔ An arrangement where one firm's marketing
channel is used to sell another firm's products.
Multichannel Distribution - correct answer ✔✔ Using more than one type of distribution
channel to reach customers.
Digital Distribution - correct answer ✔✔ Distribution of digital products like software, music, or
e-books over the internet.
Chapter 14 - Chapter 14 - correct answer ✔✔
Retailing - correct answer ✔✔ The selling of goods and services to consumers for their personal
or family use.
Retailer - correct answer ✔✔ A business entity that sells products or services directly to
consumers.
Multichannel Retailing - correct answer ✔✔ A retailing strategy that offers customers multiple
ways to buy products, such as in-store, online, or through catalogs.
Online Retailing - correct answer ✔✔ The selling of goods and services through the internet.
General Merchandise Retailers - correct answer ✔✔ Stores that carry a broad variety of
merchandise and offer a variety of services.
Department Stores - correct answer ✔✔ Large retail establishments that offer a wide range of
products under one roof.
