Digital Marketing Exam 1 Study Guide and Practice Questions
Prior to digital revolution, consumers often made product choices based on? - correct answer
✔✔ - Little information
- Few product choices
- Few store options
How could a very small product with very little ad dollars or name recognition succeed prior to
the digital marketing revolution? - correct answer ✔✔ It could not.
ROI stands for? - correct answer ✔✔ Return on Investment
Which segment is ROI important for? - correct answer ✔✔ Both B2B & B2C
The central part of every digital marketing ecosystem is the? - correct answer ✔✔ Website
4 goals companies have for a website? - correct answer ✔✔ 1. To inform people
2. To sell
3. Customer Service
4. Leads
When creating a website, when should you draw insights from your competitors? - correct
answer ✔✔ At the end.
How the content on a website is organized and labeled is known as? - correct answer ✔✔
Information architecture
, Should every B2B and B2C business have a blog? - correct answer ✔✔ No, only have it if you
can keep up with it and maintain relevance.
In which segment is being a thought leader considered to be more important? - correct answer
✔✔ B2B
In which segment is real time and user generated content most important? - correct answer
✔✔ B2C
For the vast majority of B2B brands, the primary digital marketing goal is? - correct answer ✔✔
Brand Awareness
Strategies are crucial to the success of B2C because they help inform tactics and identify
opportunities. What else is important about having a strategy? - correct answer ✔✔ Define
Success
Three different ways content is curated. - correct answer ✔✔ 1. Algorithm
Ex: Facebook, Google, etc.
2. Professional
Ex: Magazines, Newspapers, lifestyle blogs
3. Social
Ex: Twitter, Instagram, Snapchat
How is Facebook content curated? - correct answer ✔✔ Algorithmic
5 pillars of digital marketing strategy? - correct answer ✔✔ 1. Listen
2. Content
3. Engage
Prior to digital revolution, consumers often made product choices based on? - correct answer
✔✔ - Little information
- Few product choices
- Few store options
How could a very small product with very little ad dollars or name recognition succeed prior to
the digital marketing revolution? - correct answer ✔✔ It could not.
ROI stands for? - correct answer ✔✔ Return on Investment
Which segment is ROI important for? - correct answer ✔✔ Both B2B & B2C
The central part of every digital marketing ecosystem is the? - correct answer ✔✔ Website
4 goals companies have for a website? - correct answer ✔✔ 1. To inform people
2. To sell
3. Customer Service
4. Leads
When creating a website, when should you draw insights from your competitors? - correct
answer ✔✔ At the end.
How the content on a website is organized and labeled is known as? - correct answer ✔✔
Information architecture
, Should every B2B and B2C business have a blog? - correct answer ✔✔ No, only have it if you
can keep up with it and maintain relevance.
In which segment is being a thought leader considered to be more important? - correct answer
✔✔ B2B
In which segment is real time and user generated content most important? - correct answer
✔✔ B2C
For the vast majority of B2B brands, the primary digital marketing goal is? - correct answer ✔✔
Brand Awareness
Strategies are crucial to the success of B2C because they help inform tactics and identify
opportunities. What else is important about having a strategy? - correct answer ✔✔ Define
Success
Three different ways content is curated. - correct answer ✔✔ 1. Algorithm
Ex: Facebook, Google, etc.
2. Professional
Ex: Magazines, Newspapers, lifestyle blogs
3. Social
Ex: Twitter, Instagram, Snapchat
How is Facebook content curated? - correct answer ✔✔ Algorithmic
5 pillars of digital marketing strategy? - correct answer ✔✔ 1. Listen
2. Content
3. Engage
