BUS5112 Quantitative Research Methods Unit 4 Graded Quiz — 25
Q&A Verified Answers 2025
Course:
BUS5112 Quantitative Research Methods — University of the People (UoPeople)
Level:
MBA
Year:
2025/2026
Format:
Graded Quiz Solutions — 25 Q&A with Verified Answers
BUS5112 Unit 4 Graded Quiz — Measurement and Data Collection
25 Questions with Verified Answers | Score: 96/100
Question 1:
When a company categorizes its customer base strictly by their primary geographic region (e.g.,
North America, Europe, Asia), which scale of measurement is being utilized?
A) Ordinal scale
B) Nominal scale
C) Interval scale
D) Ratio scale
Answer: B
Explanation:
The nominal scale is used for labeling variables into distinct classifications that do not have a
quantitative value or inherent order. Geographic regions are purely categorical, meaning one
region is not "higher" or "lower" than another, making it a perfect example of nominal data.
Question 2:
A human resources department ranks job applicants from 1st to 10th based on their interview
performance. However, the difference in quality between the 1st and 2nd candidate may not be
, the same as the difference between the 8th and 9th. What type of measurement scale is this?
A) Nominal scale
B) Ratio scale
C) Ordinal scale
D) Interval scale
Answer: C
Explanation:
The ordinal scale allows for the ranking or ordering of data, but it does not establish equal
distances between the ranks. Since we know the order of candidates but not the exact magnitude
of difference in their performance, the data is ordinal.
Question 3:
Which of the following characteristics strictly differentiates an interval scale from a ratio scale in
business research?
A) The ability to classify data into mutually exclusive categories.
B) The presence of equal intervals between consecutive points.
C) The ability to rank-order the measurement points.
D) The absence of a true, meaningful zero point.
Answer: D
Explanation:
Both interval and ratio scales feature ordered points with equal intervals. However, only a ratio
scale has a true, meaningful zero (representing the complete absence of the variable, like zero
dollars in revenue). Interval scales, such as temperature in Celsius, have arbitrary zero points.
Question 4:
A financial analyst is recording the annual revenue of various competitors in the tech industry.
Which measurement scale is most appropriate for this data, and why?
A) Ratio scale, because revenue has a true zero and allows for meaningful percentage
comparisons.
B) Interval scale, because the differences between revenue amounts are equal and consistent.
C) Ordinal scale, because the companies can be ranked from highest to lowest revenue.
D) Nominal scale, because the revenue figures serve as distinct identifiers for each company.
Q&A Verified Answers 2025
Course:
BUS5112 Quantitative Research Methods — University of the People (UoPeople)
Level:
MBA
Year:
2025/2026
Format:
Graded Quiz Solutions — 25 Q&A with Verified Answers
BUS5112 Unit 4 Graded Quiz — Measurement and Data Collection
25 Questions with Verified Answers | Score: 96/100
Question 1:
When a company categorizes its customer base strictly by their primary geographic region (e.g.,
North America, Europe, Asia), which scale of measurement is being utilized?
A) Ordinal scale
B) Nominal scale
C) Interval scale
D) Ratio scale
Answer: B
Explanation:
The nominal scale is used for labeling variables into distinct classifications that do not have a
quantitative value or inherent order. Geographic regions are purely categorical, meaning one
region is not "higher" or "lower" than another, making it a perfect example of nominal data.
Question 2:
A human resources department ranks job applicants from 1st to 10th based on their interview
performance. However, the difference in quality between the 1st and 2nd candidate may not be
, the same as the difference between the 8th and 9th. What type of measurement scale is this?
A) Nominal scale
B) Ratio scale
C) Ordinal scale
D) Interval scale
Answer: C
Explanation:
The ordinal scale allows for the ranking or ordering of data, but it does not establish equal
distances between the ranks. Since we know the order of candidates but not the exact magnitude
of difference in their performance, the data is ordinal.
Question 3:
Which of the following characteristics strictly differentiates an interval scale from a ratio scale in
business research?
A) The ability to classify data into mutually exclusive categories.
B) The presence of equal intervals between consecutive points.
C) The ability to rank-order the measurement points.
D) The absence of a true, meaningful zero point.
Answer: D
Explanation:
Both interval and ratio scales feature ordered points with equal intervals. However, only a ratio
scale has a true, meaningful zero (representing the complete absence of the variable, like zero
dollars in revenue). Interval scales, such as temperature in Celsius, have arbitrary zero points.
Question 4:
A financial analyst is recording the annual revenue of various competitors in the tech industry.
Which measurement scale is most appropriate for this data, and why?
A) Ratio scale, because revenue has a true zero and allows for meaningful percentage
comparisons.
B) Interval scale, because the differences between revenue amounts are equal and consistent.
C) Ordinal scale, because the companies can be ranked from highest to lowest revenue.
D) Nominal scale, because the revenue figures serve as distinct identifiers for each company.
