BUS5112 Quantitative Research Methods Unit 2 Graded Quiz — 25
Q&A Verified Answers 2025
Course:
BUS5112 Quantitative Research Methods — University of the People (UoPeople)
Level:
MBA
Year:
2025/2026
Format:
Graded Quiz Solutions — 25 Q&A with Verified Answers
BUS5112 Unit 2 Graded Quiz — Research Design
25 Questions with Verified Answers | Score: 96/100
Question 1:
Which of the following best describes the primary purpose of a research design in a quantitative
study?
A) To provide a comprehensive review of all literature related to the topic.
B) To establish the theoretical framework upon which the hypotheses are built.
C) To serve as the strategic blueprint for collecting, measuring, and analyzing data.
D) To guarantee that the research findings will be statistically significant.
Answer: C
Explanation:
A research design is the overarching strategy or blueprint that integrates the different components
of the study in a coherent and logical way. It ensures the research problem is effectively
addressed through appropriate data collection and analysis. Options A and B refer to the literature
review and theoretical framework, respectively, while Option D is impossible, as no design can
guarantee statistical significance.
Question 2:
, A regional bank wants to test the impact of a new employee training program on customer
satisfaction scores. The bank introduces the training in its northern branches but not in its
southern branches, as randomly assigning individual employees across all branches would disrupt
operations. What type of research design is this?
A) True Experimental Design
B) Quasi-Experimental Design
C) Longitudinal Non-Experimental Design
D) Cross-Sectional Survey Design
Answer: B
Explanation:
This scenario describes a quasi-experimental design. While there is an intervention (the new
training program) and a comparison group (the southern branches), there is no random
assignment of subjects to the treatment and control groups. A true experimental design (Option A)
would require random assignment, which is lacking here due to operational constraints.
Question 3:
In the context of experimental research, what is the defining characteristic of a Randomized
Controlled Trial (RCT)?
A) The use of surveys to collect qualitative data from a randomly selected population.
B) The random assignment of participants to either the treatment group or the control group.
C) The observation of a single group over an extended period to establish causation.
D) The matching of participants based on demographic variables prior to the intervention.
Answer: B
Explanation:
The hallmark of an RCT is the random assignment of participants into treatment and control
groups. This random assignment minimizes selection bias and ensures that the groups are
comparable at the start of the study, which is critical for establishing a cause-and-effect
relationship. Matching (Option D) is a technique used when random assignment is not possible,
often in quasi-experiments.
Question 4:
A marketing firm is conducting a six-month study on consumer attitudes toward a new electric
vehicle. Midway through the study, the government announces a massive new tax subsidy for
Q&A Verified Answers 2025
Course:
BUS5112 Quantitative Research Methods — University of the People (UoPeople)
Level:
MBA
Year:
2025/2026
Format:
Graded Quiz Solutions — 25 Q&A with Verified Answers
BUS5112 Unit 2 Graded Quiz — Research Design
25 Questions with Verified Answers | Score: 96/100
Question 1:
Which of the following best describes the primary purpose of a research design in a quantitative
study?
A) To provide a comprehensive review of all literature related to the topic.
B) To establish the theoretical framework upon which the hypotheses are built.
C) To serve as the strategic blueprint for collecting, measuring, and analyzing data.
D) To guarantee that the research findings will be statistically significant.
Answer: C
Explanation:
A research design is the overarching strategy or blueprint that integrates the different components
of the study in a coherent and logical way. It ensures the research problem is effectively
addressed through appropriate data collection and analysis. Options A and B refer to the literature
review and theoretical framework, respectively, while Option D is impossible, as no design can
guarantee statistical significance.
Question 2:
, A regional bank wants to test the impact of a new employee training program on customer
satisfaction scores. The bank introduces the training in its northern branches but not in its
southern branches, as randomly assigning individual employees across all branches would disrupt
operations. What type of research design is this?
A) True Experimental Design
B) Quasi-Experimental Design
C) Longitudinal Non-Experimental Design
D) Cross-Sectional Survey Design
Answer: B
Explanation:
This scenario describes a quasi-experimental design. While there is an intervention (the new
training program) and a comparison group (the southern branches), there is no random
assignment of subjects to the treatment and control groups. A true experimental design (Option A)
would require random assignment, which is lacking here due to operational constraints.
Question 3:
In the context of experimental research, what is the defining characteristic of a Randomized
Controlled Trial (RCT)?
A) The use of surveys to collect qualitative data from a randomly selected population.
B) The random assignment of participants to either the treatment group or the control group.
C) The observation of a single group over an extended period to establish causation.
D) The matching of participants based on demographic variables prior to the intervention.
Answer: B
Explanation:
The hallmark of an RCT is the random assignment of participants into treatment and control
groups. This random assignment minimizes selection bias and ensures that the groups are
comparable at the start of the study, which is critical for establishing a cause-and-effect
relationship. Matching (Option D) is a technique used when random assignment is not possible,
often in quasi-experiments.
Question 4:
A marketing firm is conducting a six-month study on consumer attitudes toward a new electric
vehicle. Midway through the study, the government announces a massive new tax subsidy for
