A
Accommodation H2.1.3
Affect H9.2
Affect heuristic H12.1.2
Affect-as-information H9.2.2
Affective cues H8.3.1
Affective priming H9.1.2
Affective stage/part H2.2
Aggression (measures) H9.1.4
Ambient sent H8.1.3
Anchoring and adjustment H11.2.5
Anchoring H12.2.3
Anticipated guilt H9.2.3
Anticipated pride H9.2.3
Appetitive self H6.1
Approach avoidance task H6.3.1
Arm muscle contraction H7.1.1
Art infusion H8.3.4
Assimilation H1.2.3
Associative network theory H2.2
Attitude H2.1.3, H2.2
Authority H11.1.3
Automatic goal pursuit H9.1.4
Automatic information processing H9
Availability (heuristics) H11.2.4
B
Bandura’s Social Cognitive Theory H12.2.1
Behavior stage/part H2.2
Behavioral priming H9.1.3
Best product H1.2
Best total cost H1.2
Best total solution H1.2
Between-subjects H3.2
Biased information processing H11.2.8
Bidirectional relationship embodiment H7.1.4
Big data analytics H3.1
Boomerang effect H9.2.3
Bounded rationality H11.2.2
Brand as primes H9.1.1
Brand attitude H2.1.3
Brand names H7.1.2, H7.2.3
Brand sets H2.1.3
Buyer decision process H2.1
, Buyer H1.1
Buyer’s remorse H2.1.5
Buying roles H1.1
C
Categorization H8.3.4
Challenges sustainability H13.2
Changing consumer H1.3
Choice criteria H2.1.3
Choice set H8.3.1
Choice set size H8.3.3
Choice set structure H8.3.3
Circular economy H13.1
Cognitive constructs H8.3.1
Cognitive dissonance H2.1.5
Cognitive heuristics H11.2
Cognitive stage/part H2.2
Collapse model H12.1.2
Compensatory model of choice H2.1.3
Complex buying behavior H2.1.4
Compromise effect H8.3.3, H12.2.3
Conceptual fluency H7.2
Conformation bias H11.2.6
Confounds H3.2
Conjunctive H2.1.3
Consensus H11.1.6
Consistency H11.1.4
Consumer (>< Shopper) needs H1.1
Consumer decision journey H4.2
Consumer Decision Process H2
Consumer influences H1.1
Consumer needs H1.1
Content marketing H5.1
Content personalization H5.1
Content priming H9.1.1
Context effects H8.3, H11.2.5
Contextual cues H8.3.1
Contextual priming H9.1.1
Contrast effects H9.1.4
Contrast H2.1.3
Control group H3.2
Cross-norm effects H9.1.3
Culture H1.3
Customer experience H4.2
Customer journey H4.2, H5.2
Customer Relationship Management System H5.2
Customer Value H1.2