Chapter 12, Exams of Advanced Education
True or False? The measure of marketing investments may need to shift from
hits to a measure that is closer to one of contributions of the entire journey,
such as the shift made by Amazon with the Kindle from sales to usage on the
Kindle. - ANSWERTrue
Which of the following has not been cited as a barrier to adoption of RPM
technology? - ANSWEROn-site education
Tracking patients in their rehabilitation stage remotely at home is important
to hospitals because: - ANSWERthere is a readmission penalty if a patient
must return for care at the hospital.
Which of the following has not been cited as a reason for the future growth
of remote patient monitoring? - ANSWERReduction in cost of technology
Which of the following is not one of the many advantages that have been
cited of having a strong brand? - ANSWERIt allows an organization to
establish a successful digital presence.
In the early phase of the mature life cycle, growth in sales/revenues
continues to occur due to: - ANSWERmarginal competitors exiting the
marketplace.
, True or False? Off-label uses of pharmacological products are an example of
market modification programs. - ANSWERTrue
True or false? In today's digital environment, an individual can have 365/24/7
access to their own physician - ANSWERfalse
True or false? In the digital age, online healthcare solutions are now required
to be covered by insurance providers - ANSWERfalse
True or false? The federal's government digital innovation action plan intends
to focus on medical apps that present a higher risk to patients - ANSWERtrue
True or false? A recent study demonstrated that the diagnostic results of
medical apps for similar conditions were significantly consistent in their
results - ANSWERfalse
True or false? Digital tools are not useful in each step of the patient journey
at this point of their evolution, but they should be by the end of this decade -
ANSWERfalse
which of the following is not one of the value drivers of digital health? -
ANSWERpatient engagement
To improve payment likelihood from patients in the digital environment, the
best strategy is to - ANSWERpost a cost-estimator tool online