QUESTIONS WITH FULL ANSWERS
◉ The number of Submarkets depend upon. Answer: the size of the
Market.
◉ Small Markets may only consist of a single Submarket. Answer:
Larger Markets may be divided into many Submarkets just like the
U.S..
◉ As the number of hotels and participation increases in a Market,
Answer: additional Submarkets will be created.
◉ STR makes small revisions to markets and tracts on a regular
basis.. Answer: The changes are based upon:
Supply (new hotels opening)
Participation (new hotels submitting performance data)
Client feedback
◉ Most revisions are made at the end of the year, after December
STAR Reports and before January STAR Reports.. Answer: A smaller
amount of changes, related to increased participation, are made in
July at the half year point.
,◉ Which is a true statement regarding geographic categorization?.
Answer: STR uses the UNWTO definitions when it comes to
recognizing countries
◉ Which is a true statement regarding markets?. Answer: No market
will ever cross country boundaries
◉ In descending order of geographic size, which option below is
correct?. Answer: Continent, Sub-Continent, Country, Market,
Tract/Sub-Market
◉ Which two geographic categories are the most important for a
hotel GM?. Answer: Market and Tract/Sub-Market
◉ Markets and tracts are created based on what two determining
factors?. Answer: Number of hotels and participation
◉ Which is a true statement regarding Tracts. Answer: Tracts are
referred to as Sub-Markets outside of North America
◉ Changes to how Markets and Tracts are geographically defined
are made how often?. Answer: Annually
,◉ There are seven Scale categories,. Answer: six for chain hotels
ranging from Luxury to Economy, and one Scale category for all
Independent hotels.
◉ Scales. Answer: 1.Luxury
2. Upper Upscale Chains
3.Upscale Chains
4. Upper Midscale
5.Midscale
6. Economy
7. Independents
◉ When a chain is categorized in a specific Scale group,. Answer:
that means every hotel in that chain is in that Scale group
everywhere in the world, in every country and market.
◉ Chains are positioned in Scale groups based upon ADR,. Answer:
not upon subjective criteria such as features or amenities.
◉ At the beginning of every year, STR subtotals all the hotels in the
world by chain and calculates the. Answer: average ADR per chain
based upon the annual data for the prior year.
, ◉ Chains are sorted by the ADR amount from high to low.. Answer:
Breakpoints are determined between the different Scale groups.
These breakpoints may move up and down slightly from year to year.
◉ STR revised the Scale categories in. Answer: 2011
◉ The Class category is similar to Scale. The names of the categories
are the same, but there is no "Independent" Class group.. Answer: So
there is only 6 Class categories, instead of the 7 Scale groups.
◉ Independent hotels are slotted into. Answer: the Scale categories
(Luxury through Economy) at similar ADR levels.
◉ Chain hotels are always. Answer: in the same Class as Scale. So the
Ritz-Carlton from before will always be in the Luxury Class group
since it is in the Luxury Scale group.
◉ Class is used globally, but is especially popular outside of. Answer:
North America where there are more independent hotels.
◉ In addition to the Scale and Class categories, STR tracks several
other non-geographic categories, including. Answer: Location
Extended Stay
Boutique