UCONN COMM 2500 EXAM 2 QUESTIONS ANSWERED CORRECTLY LATEST UPDATE 2026

UCONN COMM 2500 EXAM 2 QUESTIONS ANSWERED CORRECTLY LATEST UPDATE 2026 Life-stages hypothesis (Sears, 1981) - Answers Curvilinear relationship between age and persuadably. Middle aged people least persuadable 3-7 year olds - Answers easiest to persuade. lack ability to recognize persuasion 8-12 year olds - Answers knowledgeable about how to counterargue, but overwhelmed and need to be prompted. 13 and up (teenagers / young adults) - Answers can counterargue but are influenced by peers, hormones, mood, etc childrens exposure to advertising - Answers average US child sees 40k commercials per year gender and persuadably (karlins & Abelson, 1958) - Answers Theorized females are more persuadable than males. Stereotypes and cross-sex influence effect persuasion of women by male researchers. Modern view on gender and persuadability - Answers extent of influence depends more on goals, plans, resources, beliefs Culture and persuasion - Answers Individualism vs collectivism (Hofstede, 1983) Individualist western nations focus on a need for independence. Rational persuasion and direct requests are effective. Collectivist countries like Venezuela, Peru, China, Korea focus more on concern for others and rely on identity of the group for harmony. Nuance on culture and persuasion - Answers communities within individualistic cultures can be more collectivist 2 separate continua that interact and are not complete opposites (wiseman 2009) Self-esteem - Answers comparision between ideal and true self. high SE - Answers try to influence others more often more resistant to influence Low SE - Answers may not be able to receive persuasive messages Easiest SE to persuade - Answers moderately high High self monitors HSM - Answers more persuaded by image-based ads influenced by reference groups LSM - Answers more persuaded by product quality Dogmatism (close mindedness) - Answers Deals with how people approach others, ideas, beliefs and messages. Fundamentally anxious individuals reduce anxiety by trusting a few leaders and "dogmatically" adhering to traditional values, habits, stereyotypes, etc. They seek to reduce anxiety by emphasizing order and routine. Authoratarianism, Adorro 1950, Allport 1954 - Answers A belief in authority. More interest in speaker than message. One true way to do things, follow the leader. Contrast - Answers dog = close minded auth = obidience to authority, scapegoats, conspiracies Social Judgement Theory - Answers a continum of options on any topic. latitude of acceptance - Answers (likelihood assimilation effect) weed cannot be legalized lattitude of rejection - Answers (contrast effect) weed must be legal latttiude of non-commitment - Answers (ego involvment) weed legalization is a tough call Stages of cult indoctrination softening up - Answers removal from natural enviornment, attention and love then stress compliance - Answers expiriment with behavioral changes e.x. religious practices internalization - Answers consider seriously some demands of the cult consolidation - Answers loyalty provided with costly behavior conformity and persuasion - Answers groups operate by adherance to certain norms sherir, 1935: group judgement Asch 1966: lines comparison experiemnt, group comes to consensus right or wrong variables impacting conformity - Answers group size and goals of person being influenced demographics personality traits Group size (allen and Levine 1971) - Answers informational influence: desire to be right, stronger in private first person added to group has most influence normative influence - Answers desire to be liked, stronger in front of group larger groups lead to more conformity too much identifcation - Answers ethocentrism (stereyotpe other cultures strong culture , groupthink culture and conformity (geert Hofstede 1984) - Answers cultural dimensions: individual v collective uncertinty avoidance is strived for power distance masculinity and femininity Social proof: cialdini 1993 - Answers if others do it it must be good behavioral shortcut makes you vulnerable to... buzz marketing - opinion leaders viral marketing - real people "The most popular, best selling" works best when there is uncertainity about the product , offer, or company (when buying a present) when changing negative behaviors it may backfire, direct requests work better (Cialdini 2006) Deindividuation - Answers power of crowd crowds 300+ reduce awarness of self and evaluation of others social loafing - Answers reduction in motivation when in group collective effort model: we all try less free ride effect: someone else will do it sucker effect: im not getting stuck doing everything Sapir-Whorf Hypothesis - Answers language we use determines how we see the world connotative meaning - Answers the emotional or attitudinal response people have to a word + or - language variables that effect p communication - Answers vividness, intensity, powerful speech vividness - Answers info likely to attract our attention and excite imagination the extent it is emotionally interesting concrete and imagery provoking proximate in sensory, temporal, or spacial way opposite is pallid, boring, unemotional (Nisbett and Ross 1980 ex crayon colors vivid not necessarily persuasive if incongruent language intensity - Answers the degree to which a speaker's attitude toward the topic deviates from neutrality