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COM1511 Assignment 1 Semester 1 2026 (Answer Guide) - DUE 26
March 2026
Principles of Decolonial Communication
VERIFIED AND CERTIFIED ANSWERS. WRITTEN IN REQUIRED FORMAT AND WITHIN
GIVEN GUIDELINES. IT IS GOOD TO USE AS A GUIDE AND FOR REFERENCE, NEVER
PLAGARIZE. Thank you and success in your academics.
UNISA, 2026
Contents
QUESTION 1 .............................................................................................................................................. 3
1.1 Types of Communication from an African Perspective (2 Marks).................................... 3
1.1.1 Interpersonal Communication ............................................................................................ 3
1.1.2 Verbal Communication ......................................................................................................... 3
1.2 Four Elements of the Shannon-Weaver Model Illustrated in the Scenario (8 Marks) . 4
1.2.1 Sender ....................................................................................................................................... 4
1.2.2 Channel ..................................................................................................................................... 5
1.2.3 Noise.......................................................................................................................................... 5
1.2.4 Feedback .................................................................................................................................. 5
Conclusion to Question 1 .............................................................................................................. 5
QUESTION 2 .............................................................................................................................................. 6
2.1 Definition of the Type of Communication in the Scenario (5 Marks) ............................... 6
Practical Example 1: Negative Self-Talk .................................................................................... 6
Practical Example 2: Positive Self-Coaching ........................................................................... 6
2.2 How Perceptions Are Influenced by Culture (Western and African Views) (5 Marks) 7
Western Cultural Perspective ....................................................................................................... 7
African Cultural Perspective ......................................................................................................... 8
Conclusion to Question 2 .............................................................................................................. 8
QUESTION 3 .............................................................................................................................................. 8
3.1 Main Issue and Priming (3 Marks) ............................................................................................. 8
Main Issue .......................................................................................................................................... 8
Media Priming ................................................................................................................................... 9
3.2 Framing of the Story (3 Marks) .................................................................................................. 9
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How the Story is Framed .............................................................................................................. 10
Missing Voices ................................................................................................................................ 10
3.3 Alternative Framing for Inclusivity (4 Marks) ....................................................................... 10
QUESTION 4 ............................................................................................................................................ 11
4.1 Differentiating Listening and Hearing (4 Marks) ................................................................. 11
Hearing.............................................................................................................................................. 11
Listening ........................................................................................................................................... 12
4.2 Nature and Characteristics of Listening and Hearing (6 Marks)..................................... 12
Characteristics of Hearing ........................................................................................................... 12
Characteristics of Listening ........................................................................................................ 13
Conclusion to Questions 3 and 4 .............................................................................................. 13
References ............................................................................................................................................... 14
COM1511 Assignment 1 Semester 1 2026 (Answer Guide) - DUE 26
March 2026
Principles of Decolonial Communication
VERIFIED AND CERTIFIED ANSWERS. WRITTEN IN REQUIRED FORMAT AND WITHIN
GIVEN GUIDELINES. IT IS GOOD TO USE AS A GUIDE AND FOR REFERENCE, NEVER
PLAGARIZE. Thank you and success in your academics.
UNISA, 2026
Contents
QUESTION 1 .............................................................................................................................................. 3
1.1 Types of Communication from an African Perspective (2 Marks).................................... 3
1.1.1 Interpersonal Communication ............................................................................................ 3
1.1.2 Verbal Communication ......................................................................................................... 3
1.2 Four Elements of the Shannon-Weaver Model Illustrated in the Scenario (8 Marks) . 4
1.2.1 Sender ....................................................................................................................................... 4
1.2.2 Channel ..................................................................................................................................... 5
1.2.3 Noise.......................................................................................................................................... 5
1.2.4 Feedback .................................................................................................................................. 5
Conclusion to Question 1 .............................................................................................................. 5
QUESTION 2 .............................................................................................................................................. 6
2.1 Definition of the Type of Communication in the Scenario (5 Marks) ............................... 6
Practical Example 1: Negative Self-Talk .................................................................................... 6
Practical Example 2: Positive Self-Coaching ........................................................................... 6
2.2 How Perceptions Are Influenced by Culture (Western and African Views) (5 Marks) 7
Western Cultural Perspective ....................................................................................................... 7
African Cultural Perspective ......................................................................................................... 8
Conclusion to Question 2 .............................................................................................................. 8
QUESTION 3 .............................................................................................................................................. 8
3.1 Main Issue and Priming (3 Marks) ............................................................................................. 8
Main Issue .......................................................................................................................................... 8
Media Priming ................................................................................................................................... 9
3.2 Framing of the Story (3 Marks) .................................................................................................. 9
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How the Story is Framed .............................................................................................................. 10
Missing Voices ................................................................................................................................ 10
3.3 Alternative Framing for Inclusivity (4 Marks) ....................................................................... 10
QUESTION 4 ............................................................................................................................................ 11
4.1 Differentiating Listening and Hearing (4 Marks) ................................................................. 11
Hearing.............................................................................................................................................. 11
Listening ........................................................................................................................................... 12
4.2 Nature and Characteristics of Listening and Hearing (6 Marks)..................................... 12
Characteristics of Hearing ........................................................................................................... 12
Characteristics of Listening ........................................................................................................ 13
Conclusion to Questions 3 and 4 .............................................................................................. 13
References ............................................................................................................................................... 14
