Hannah McIntosh-Brent
Unit 20: P1
Promoting Health Education
P1: Different approaches to health education
Social Marketing
Social marketing is the promotion of socially beneficial ideas and causes rather than
commercial products and services. Marketing (and social marketing), involves the
thoughts of product planning,pricing, communication, distribution and marketing
research. These points are used to design campaigns to attract specific groups of the
population, this is similar to what commercial businesses do when attempting to
advertise a product to sell.
● Product: the physical product and what it represents
This doesn’t always mean a physical product. When it comes to social marketing
the product being presented to the public is socially desirable goals. Such as
behavioral,attitudinal,idea change to new habits or norms and values through
learning.
Price: the value of the product
The “price” represent what the “buyer” must accept in order to acquire the
jjjjjjjjjjjjj “product”
● Place: where the product is available
This is useful for providing sufficient distribution and response channels. It also
helps arrange for accessible outlets which allows permission to motivate the act.
● Promotion: sales, advertising and personal selling and publicity
A key part of marketing is that consumer demands are responded to during
promotion and product advertising. Persuasive strategy is used to make the
product well known and desirable.
Advantages Disadvantages
Helpful in spreading awareness and Produces resistance if disagreed with
interest it. People may try to rebel against it as
the iseas/habits are deeply planted
Often offers long term benefits of the Only suitable in the right
Unit 20: P1
Promoting Health Education
P1: Different approaches to health education
Social Marketing
Social marketing is the promotion of socially beneficial ideas and causes rather than
commercial products and services. Marketing (and social marketing), involves the
thoughts of product planning,pricing, communication, distribution and marketing
research. These points are used to design campaigns to attract specific groups of the
population, this is similar to what commercial businesses do when attempting to
advertise a product to sell.
● Product: the physical product and what it represents
This doesn’t always mean a physical product. When it comes to social marketing
the product being presented to the public is socially desirable goals. Such as
behavioral,attitudinal,idea change to new habits or norms and values through
learning.
Price: the value of the product
The “price” represent what the “buyer” must accept in order to acquire the
jjjjjjjjjjjjj “product”
● Place: where the product is available
This is useful for providing sufficient distribution and response channels. It also
helps arrange for accessible outlets which allows permission to motivate the act.
● Promotion: sales, advertising and personal selling and publicity
A key part of marketing is that consumer demands are responded to during
promotion and product advertising. Persuasive strategy is used to make the
product well known and desirable.
Advantages Disadvantages
Helpful in spreading awareness and Produces resistance if disagreed with
interest it. People may try to rebel against it as
the iseas/habits are deeply planted
Often offers long term benefits of the Only suitable in the right
