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Manual

Guía del ICEX para llevar a cabo un Plan de Internacionalización empresarial

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Uploaded on
26-09-2014
Written in
2013/2014

Guía completa para internacionalizar tu empresa, ya sea exportando o implantándose en el exterior.

Institution
Universidad Internacional Menéndez Pelayo (UIMP)
Course
Master Universitario en Gestión Internacional de la Empresa

Content preview

PROYECTO DE INTERNACIONALIZACIÓN
PLAN DE IMPLANTACIÓN




MÁSTER
UNIVERSITARIO EN GESTIÓN INTERNACIONAL
DE LA EMPRESA
2013 – 2014




©CECO - CENTRO DE ESTUDIOS ECONÓMICOS Y COMERCIALES

,
, PLAN DE INTERNALIZACIÓN. PROYECTOS DE IMPLANTACIÓN
ÍNDICE




1. PLANTEAMIENTO Y OBJETIVOS


2. ESTRUCTURA DEL PLAN


3. DESARROLLO DE LAS ETAPAS


Etapa 1. Análisis de la situación

Etapa 2. Selección del país de implantación

Etapa 3. Estrategia de implantación

Etapa 4. Política de marketing

Etapa 5. Plan económico



ANEXOS



A. INFORMACIÓN EN INTERNET

B. PLANIFICACIÓN DE TUTORÍAS

C. NORMATIVA DE PRESENTACIÓN




Máster Universitario en Gestión Internacional de la Empresa
1
© CECO
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Institution
Universidad Internacional Menéndez Pelayo (UIMP)
Study
Master
Course
Master Universitario en Gestión Internacional de la Empresa
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Document information

Uploaded on
September 26, 2014
Number of pages
19
Written in
2013/2014
Type
MANUAL
Contains
Guía del icex

Subjects

  • icex
  • ceco
  • manual
  • guía
  • mercado exterior
  • comercio internacional
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