MAR 3023 CHAPTER 17 | LATEST UPDATE | QUESTIONS AND ANSWERS | WITH COMPLETE
SOLUTION
The ______ is a digitally enabled environment characterized by face-to-screen exchange relationships
and electronic images and offerings. - (ANSWER)digital marketspace
What company would be considered a legacy company in the marketspace? - (ANSWER)Walmart
Over 90 percent of __________ merchandise is sold exclusively through retail stores; that is, many of
these companies have decided not to participate in the marketspace. - (ANSWER)luxury fashion
A ______ is an Internet company that has its origins in the marketspace. - (ANSWER)digital native
The Internet allows consumers to access information on-demand about products. This is an example of
which kind of marketing utility? - (ANSWER)place and time
Select the characteristics of the digital marketspace. (Select all that apply) - (ANSWER)electronic images
and offerings
face-to-screen exchange relationships
__________ companies, though they operate online today, originated as brick-and-mortar stores in the
traditional marketplace. - (ANSWER)Legacy
Luxury fashion designers prefer which outlet for selling their products? - (ANSWER)Retail stores
If a small specialty retail shop that sells handmade goods wants to increase its business, the cheapest
and quickest way to improve accessibility for customers would be to - (ANSWER)sell its products on a
website like Etsy.
The ______ is a digitally enabled environment characterized by face-to-screen exchange relationships
and electronic images and offerings. - (ANSWER)digital marketspace
, MAR 3023 CHAPTER 17 | LATEST UPDATE | QUESTIONS AND ANSWERS | WITH COMPLETE
SOLUTION
What are two examples of possession utility that are provided in the marketspace? - (ANSWER)instant
delivery of tickets purchased to a movie or concert
immediate access to confirmation of a hotel reservation
What are the two capabilities of the Internet that promote and sustain customer relationships? -
(ANSWER)interactivity and individuality
The capability that allows firms to listen to their customers, answer their requests, and build
relationships is called ______. - (ANSWER)interactivity
Individuality in a buyer-seller relationship means that marketers must treat customers as individuals and
empower them to ______. (Select all that apply) - (ANSWER)have a say in the kind of products and
services they buy
influence the timing and extent of the buyer-seller interaction
have a say in the information they receive
One of the greatest marketspace opportunities is creating form utility, such as the ability of _______. -
(ANSWER)consumers to customize or personalize a product
What statement is true regarding digital natives? - (ANSWER)Digital natives primarily sell online, though
some have retail stores.
A(n) ________ allows a customer to design a personalized product via the Internet and helps the
company become more knowledgeable about the customer. - (ANSWER)choiceboard
Interactivity and ________ are two important capabilities of the Internet in the ______ relationship. -
(ANSWER)individuality; buyer-seller
Interactivity refers to the capability on the Internet that allows firms to ______. - (ANSWER)listen and
respond to customer needs
SOLUTION
The ______ is a digitally enabled environment characterized by face-to-screen exchange relationships
and electronic images and offerings. - (ANSWER)digital marketspace
What company would be considered a legacy company in the marketspace? - (ANSWER)Walmart
Over 90 percent of __________ merchandise is sold exclusively through retail stores; that is, many of
these companies have decided not to participate in the marketspace. - (ANSWER)luxury fashion
A ______ is an Internet company that has its origins in the marketspace. - (ANSWER)digital native
The Internet allows consumers to access information on-demand about products. This is an example of
which kind of marketing utility? - (ANSWER)place and time
Select the characteristics of the digital marketspace. (Select all that apply) - (ANSWER)electronic images
and offerings
face-to-screen exchange relationships
__________ companies, though they operate online today, originated as brick-and-mortar stores in the
traditional marketplace. - (ANSWER)Legacy
Luxury fashion designers prefer which outlet for selling their products? - (ANSWER)Retail stores
If a small specialty retail shop that sells handmade goods wants to increase its business, the cheapest
and quickest way to improve accessibility for customers would be to - (ANSWER)sell its products on a
website like Etsy.
The ______ is a digitally enabled environment characterized by face-to-screen exchange relationships
and electronic images and offerings. - (ANSWER)digital marketspace
, MAR 3023 CHAPTER 17 | LATEST UPDATE | QUESTIONS AND ANSWERS | WITH COMPLETE
SOLUTION
What are two examples of possession utility that are provided in the marketspace? - (ANSWER)instant
delivery of tickets purchased to a movie or concert
immediate access to confirmation of a hotel reservation
What are the two capabilities of the Internet that promote and sustain customer relationships? -
(ANSWER)interactivity and individuality
The capability that allows firms to listen to their customers, answer their requests, and build
relationships is called ______. - (ANSWER)interactivity
Individuality in a buyer-seller relationship means that marketers must treat customers as individuals and
empower them to ______. (Select all that apply) - (ANSWER)have a say in the kind of products and
services they buy
influence the timing and extent of the buyer-seller interaction
have a say in the information they receive
One of the greatest marketspace opportunities is creating form utility, such as the ability of _______. -
(ANSWER)consumers to customize or personalize a product
What statement is true regarding digital natives? - (ANSWER)Digital natives primarily sell online, though
some have retail stores.
A(n) ________ allows a customer to design a personalized product via the Internet and helps the
company become more knowledgeable about the customer. - (ANSWER)choiceboard
Interactivity and ________ are two important capabilities of the Internet in the ______ relationship. -
(ANSWER)individuality; buyer-seller
Interactivity refers to the capability on the Internet that allows firms to ______. - (ANSWER)listen and
respond to customer needs
