Characteristics of a product that make it superior to competitive substitutes
Give this one a try later!
Points of Difference
The cluster of benefits that an organization promises customers to satisfy their needs
Give this one a try later!
Customer Value Proposition
Who benefits from marketing?
, Give this one a try later!
1. Consumers who buy
2. Organizations that sell
3. Society as a whole
The idea that an organization should (1) strive to satisfy the needs of consumers while
also (2) trying to achieve the organization's goals
Give this one a try later!
Marketing Concept
The people who use the products and services purchased for a household. Also
called consumers, buyers, or customers
Give this one a try later!
Ultimate Customers
The benefits or customer value received by users of the product
Give this one a try later!
Utility
Give this one a try later!
Points of Difference
The cluster of benefits that an organization promises customers to satisfy their needs
Give this one a try later!
Customer Value Proposition
Who benefits from marketing?
, Give this one a try later!
1. Consumers who buy
2. Organizations that sell
3. Society as a whole
The idea that an organization should (1) strive to satisfy the needs of consumers while
also (2) trying to achieve the organization's goals
Give this one a try later!
Marketing Concept
The people who use the products and services purchased for a household. Also
called consumers, buyers, or customers
Give this one a try later!
Ultimate Customers
The benefits or customer value received by users of the product
Give this one a try later!
Utility
