customer delight
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Exceeding customer expectations
Three major pricing strategies
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1. Customer value-based pricing
2. Cost-based pricing
3. Competition-based pricing
,Demographic Market Segmentation
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divides the market into groups based on variables such as age, gender,
family size, family life cycle, income, occupation, education, religion, race,
generation, and nationality
customer satisfaction
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the extent to which a product's perceived performance matches a buyer's
expectations
positioning statement
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a statement that summarizes company or brand positioning using this form:
to (target segment and need) our (brand) is (concept) that (point of
difference)
product-market matrix
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, market penetration, market development, product development,
diversification
supplier development
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systematic development of networks of supplier-partners to ensure an
appropriate and dependable supply of products and materials for use in
making products or reselling them to others
BCG Matrix
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a means of evaluating strategic business units on the basis of (1) their
business growth rates and (2) their share of the market
Promoting points of difference
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-firms can differentiate itself along the lines of products, services, channels,
people, or image
psychographic segmentation
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Exceeding customer expectations
Three major pricing strategies
Give this one a try later!
1. Customer value-based pricing
2. Cost-based pricing
3. Competition-based pricing
,Demographic Market Segmentation
Give this one a try later!
divides the market into groups based on variables such as age, gender,
family size, family life cycle, income, occupation, education, religion, race,
generation, and nationality
customer satisfaction
Give this one a try later!
the extent to which a product's perceived performance matches a buyer's
expectations
positioning statement
Give this one a try later!
a statement that summarizes company or brand positioning using this form:
to (target segment and need) our (brand) is (concept) that (point of
difference)
product-market matrix
Give this one a try later!
, market penetration, market development, product development,
diversification
supplier development
Give this one a try later!
systematic development of networks of supplier-partners to ensure an
appropriate and dependable supply of products and materials for use in
making products or reselling them to others
BCG Matrix
Give this one a try later!
a means of evaluating strategic business units on the basis of (1) their
business growth rates and (2) their share of the market
Promoting points of difference
Give this one a try later!
-firms can differentiate itself along the lines of products, services, channels,
people, or image
psychographic segmentation
