Personalization
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the consumer-initiated practice of generating content on a marketer's
website that is custom tailored to an individual's specific needs and
preferences
Indirect Channel
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intermediaries are inserted between the producer and consumers and
perform numerous channel functions
,Horizontal Conflict
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a channel conflict that occurs among channel members on the same level
Interactive Marketing
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training service employees in the fine art of interacting with customers to
satisfy their needs
Level of Service
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used to describe the degree of service provided to the customer
Agent or Broker
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any intermediary with legal authority to act on behalf of the manufacturer
, Corporate Vertical Marketing System
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a system in which the parent company has complete control and can
dictate the priorities and objectives of the supply chain; it may own facilities
such as manufacturing plants, warehouse facilities, retail outlets, and design
studios
Consumer Utilities
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time, place, form, possession
Digital Marketplace
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a digital retail site made up of small, independent sellers
Off-Price Retailing
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the consumer-initiated practice of generating content on a marketer's
website that is custom tailored to an individual's specific needs and
preferences
Indirect Channel
Give this one a try later!
intermediaries are inserted between the producer and consumers and
perform numerous channel functions
,Horizontal Conflict
Give this one a try later!
a channel conflict that occurs among channel members on the same level
Interactive Marketing
Give this one a try later!
training service employees in the fine art of interacting with customers to
satisfy their needs
Level of Service
Give this one a try later!
used to describe the degree of service provided to the customer
Agent or Broker
Give this one a try later!
any intermediary with legal authority to act on behalf of the manufacturer
, Corporate Vertical Marketing System
Give this one a try later!
a system in which the parent company has complete control and can
dictate the priorities and objectives of the supply chain; it may own facilities
such as manufacturing plants, warehouse facilities, retail outlets, and design
studios
Consumer Utilities
Give this one a try later!
time, place, form, possession
Digital Marketplace
Give this one a try later!
a digital retail site made up of small, independent sellers
Off-Price Retailing
Give this one a try later!
