A sales presentation format that emphasizes probing and listening by the salesperson
to identify the needs and interests of prospective buyers.
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Need-Satisfaction Presentation
a short-term inducement of value offered to arouse interest in buying a product or
service
Give this one a try later!
Sales Promotion
,money is allocated to promotion only after all other budget items are covered
Give this one a try later!
All-You-Can-Afford Budgeting
The two-way flow of communication between a buyer and a seller that is designed to
influence the buyer's purchase decision.
Give this one a try later!
Personal Selling
system in which employees have online access to information about HR issues and go
online to enroll themselves in programs and provide feedback through surveys
Give this one a try later!
Self Service
include most specialty stores and department stores, provide many services to their
customers
Give this one a try later!
, Full Service
professionally managed and centrally coordinated marketing channels designed to
achieve channel economies and maximum marketing impact
Give this one a try later!
Vertical Marketing Systems
a digitally enabled environment characterized by face-to-screen exchange
relationships and electronic images and offerings
Give this one a try later!
Digital Marketspace
A retail strategy of managing groups of similar, often substitutable products produced
by different manufacturers
Give this one a try later!
Category Management
sales and promotional techniques that deliver promotional materials individually
, Give this one a try later!
Direct Marketing
(1) developing, (2) executing, and (3) assessing the promotion program
Give this one a try later!
Promotion Decision Process
assorting, storing, sorting, transporting
Give this one a try later!
Logistical Functions
contacting/promotion, negotiating, risk taking
Give this one a try later!
Transactional Functions
using teams of people from sales, marketing, engineering, finance, technical support,
and even upper management to service large, complex accounts
Give this one a try later!
to identify the needs and interests of prospective buyers.
Give this one a try later!
Need-Satisfaction Presentation
a short-term inducement of value offered to arouse interest in buying a product or
service
Give this one a try later!
Sales Promotion
,money is allocated to promotion only after all other budget items are covered
Give this one a try later!
All-You-Can-Afford Budgeting
The two-way flow of communication between a buyer and a seller that is designed to
influence the buyer's purchase decision.
Give this one a try later!
Personal Selling
system in which employees have online access to information about HR issues and go
online to enroll themselves in programs and provide feedback through surveys
Give this one a try later!
Self Service
include most specialty stores and department stores, provide many services to their
customers
Give this one a try later!
, Full Service
professionally managed and centrally coordinated marketing channels designed to
achieve channel economies and maximum marketing impact
Give this one a try later!
Vertical Marketing Systems
a digitally enabled environment characterized by face-to-screen exchange
relationships and electronic images and offerings
Give this one a try later!
Digital Marketspace
A retail strategy of managing groups of similar, often substitutable products produced
by different manufacturers
Give this one a try later!
Category Management
sales and promotional techniques that deliver promotional materials individually
, Give this one a try later!
Direct Marketing
(1) developing, (2) executing, and (3) assessing the promotion program
Give this one a try later!
Promotion Decision Process
assorting, storing, sorting, transporting
Give this one a try later!
Logistical Functions
contacting/promotion, negotiating, risk taking
Give this one a try later!
Transactional Functions
using teams of people from sales, marketing, engineering, finance, technical support,
and even upper management to service large, complex accounts
Give this one a try later!
