AIPMM CERTIFIED PRODUCT MANAGER (CPM) CERTIFICATION – COMPLETE
STUDY NOTES AND PRACTICE QUESTIONS
Product lifecycle stages -
Answer-1. Introduction
2. Growth
3. Maturity
4. Decline
Product manager -
Answer-Product Managers investigate, select, and drive the development of products for an
organization, performing the activities or product mgmt.
Product Marketing Manager -
Answer-Act as the voice of customer to the rest of the product team and company.
Business Model -
Answer-Framework that describes the rationale of how an org. creates, delivers, and captures value
Reasons for business model -
Answer-Describe & classify businesses Explore opportunities
Public reporting purposes
Allows managers to focus on value creation
Business Case -
Answer-Supports planning & decision making - whether to buy, which product to bring to market, which
vendor to choose, when to implement
Captures reasoning for creating/enhancing
Business cases are evaluated to ensure -
Answer-1. Investment has value and importance
2. Project will be properly managed
, 3. Organization has capability to deliver the benefits
4. Resources are working on highest value opportunities
5. Projects with inter-dependencies are started in optimum sequence
Levels of a product -
Answer-1. Core - benefit
2. Actual - Product appearance - design, brand, packaging, quality, functionality
3. Extended product - Payment terms, delivery, warranty, Maintenance & care, on site service,
education/training
Characteristics of a service -
Answer-intangible, perishable, variable, inseparable
Product lifecycle phases -
Answer-Conceive, plan, develop, qualify, launch, deliver, retire
Name 5 key deliverables during product lifecycle and the phases they are important -
Answer-Strategic plan, competitive analysis, market trends, MRD, business case, PRD, product roadmaps,
marketing strategic plan, Beta program plan, launch plan, marketing plan, end of life plan
Product lifecycle knowledge areas -
Answer-Business, market, organization, product, customer
Marketing objective for commercialization strategies -
Answer-Introduction - Gain awareness Growth - Stress differentiation
Maturity - Maintain brand loyaly
Decline - Harvest and deletion
Product -
Answer-A good or service offered by an organization which affords a bundle of benefits both objective
(physical) and subjective (image) to a user
STUDY NOTES AND PRACTICE QUESTIONS
Product lifecycle stages -
Answer-1. Introduction
2. Growth
3. Maturity
4. Decline
Product manager -
Answer-Product Managers investigate, select, and drive the development of products for an
organization, performing the activities or product mgmt.
Product Marketing Manager -
Answer-Act as the voice of customer to the rest of the product team and company.
Business Model -
Answer-Framework that describes the rationale of how an org. creates, delivers, and captures value
Reasons for business model -
Answer-Describe & classify businesses Explore opportunities
Public reporting purposes
Allows managers to focus on value creation
Business Case -
Answer-Supports planning & decision making - whether to buy, which product to bring to market, which
vendor to choose, when to implement
Captures reasoning for creating/enhancing
Business cases are evaluated to ensure -
Answer-1. Investment has value and importance
2. Project will be properly managed
, 3. Organization has capability to deliver the benefits
4. Resources are working on highest value opportunities
5. Projects with inter-dependencies are started in optimum sequence
Levels of a product -
Answer-1. Core - benefit
2. Actual - Product appearance - design, brand, packaging, quality, functionality
3. Extended product - Payment terms, delivery, warranty, Maintenance & care, on site service,
education/training
Characteristics of a service -
Answer-intangible, perishable, variable, inseparable
Product lifecycle phases -
Answer-Conceive, plan, develop, qualify, launch, deliver, retire
Name 5 key deliverables during product lifecycle and the phases they are important -
Answer-Strategic plan, competitive analysis, market trends, MRD, business case, PRD, product roadmaps,
marketing strategic plan, Beta program plan, launch plan, marketing plan, end of life plan
Product lifecycle knowledge areas -
Answer-Business, market, organization, product, customer
Marketing objective for commercialization strategies -
Answer-Introduction - Gain awareness Growth - Stress differentiation
Maturity - Maintain brand loyaly
Decline - Harvest and deletion
Product -
Answer-A good or service offered by an organization which affords a bundle of benefits both objective
(physical) and subjective (image) to a user
