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Case uitwerking Crossmedia (2412SC124A) Basisboek crossmedia concepting, ISBN: 9789059317956

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Crossmediaplan ontwikkelt voor modellen agency

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Crossmediaplan
AD Crossmediale Communicatie

Jaar 1




Naam: Anouk van Roosmalen
Studentnummer: 622749
Klas: AD1Z

Docent: Mark Jacobs

, Inhoudsopgave
Inhoudsopgave 2
Het bestaande format 3
Wie is de doelgroep 3
Primaire doelgroep 3
Secundaire doelgroep 3
Ijkpersoon voor themodelhouse 3
Mediagebruik 3
Archetype themodelhouse.tv 4
Themodelhouse Day (TMH Day) 4
Waarom een TMH Day? 4
Hoe maak ik het crossmediaal? 4
Crossovers 5
Website 5
Tickets en beschrijving op de website 5
Voorbeeld Instagram 6
Flowchart 7
Bronnen 8

Connected book
 image
Indira Reynaert, Daphne Dijkerman Basisboek crossmedia concepting
Publisher: mei 2012 ISBN: 9789059317956 Edition: 2

Document information

Study
Uploaded on
April 1, 2021
Number of pages
8
Written in
2018/2019
Type
Case
Professor(s)
Mark jacobs
Grade
7-8
$7.01

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