SPMT 270 Exam Questions with Correct Answers 100% Verified By Experts| Latest Update
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Marketing the activity focusing on satisfying needs through an exchange process
4 Ps product, price, promotion, place
Escalator consumer behavior diagram
bottom of the escalator diagram non consumers, aware nonuser, media nonuser
non consumers/non users don't know you exist,
aware nonuser aware of the team, but does not contribute to the team
media nonuser watch a broadcast of NFL, but does not contribute anything to the NFL
light user section Majority of people, right bellow the middle of the escalator
light user biggest section, occasional, person who buys tickets to go to one or two games a
year/season
medium user section frequent user
medium user buy the ticket packages for half of the games
heavy user section smallest section
, heavy user fans who go to every game, have hats, t-shirts, jerseys, season tickets
defectors no longer users, dissatisfied, move away, were user and now nonuser
questions for sport marketers how do we get more people to attend our sporting events?
How do we increase the size of our media audience? How do we attract more participants to
our events? How do we increase membership? How do we sell more sports related products?
Who, where, how?
career opportunities advertising, community and public relations, promotions, event
management and hospitality, sales
marketing myopia lake of foresight
lack of market research get to know your consumer
poor sales training and technique "lifeblood" of your organization
Tex Rickard Madison square garden and Boxing Promoter- became very rich because of
promoting
Fred Corcoran worked for the PGA
Bill Veeck MLB owner, grandfather of modern sport marketing
Who had the idea of dressing up for games and doing themes? Bill Veeck
Guaranteed Success
Marketing the activity focusing on satisfying needs through an exchange process
4 Ps product, price, promotion, place
Escalator consumer behavior diagram
bottom of the escalator diagram non consumers, aware nonuser, media nonuser
non consumers/non users don't know you exist,
aware nonuser aware of the team, but does not contribute to the team
media nonuser watch a broadcast of NFL, but does not contribute anything to the NFL
light user section Majority of people, right bellow the middle of the escalator
light user biggest section, occasional, person who buys tickets to go to one or two games a
year/season
medium user section frequent user
medium user buy the ticket packages for half of the games
heavy user section smallest section
, heavy user fans who go to every game, have hats, t-shirts, jerseys, season tickets
defectors no longer users, dissatisfied, move away, were user and now nonuser
questions for sport marketers how do we get more people to attend our sporting events?
How do we increase the size of our media audience? How do we attract more participants to
our events? How do we increase membership? How do we sell more sports related products?
Who, where, how?
career opportunities advertising, community and public relations, promotions, event
management and hospitality, sales
marketing myopia lake of foresight
lack of market research get to know your consumer
poor sales training and technique "lifeblood" of your organization
Tex Rickard Madison square garden and Boxing Promoter- became very rich because of
promoting
Fred Corcoran worked for the PGA
Bill Veeck MLB owner, grandfather of modern sport marketing
Who had the idea of dressing up for games and doing themes? Bill Veeck
