Edrftgyihu jiuh
Innovation and Entrepreneurship
3rd Edition
ST
UV
TEST BANK
IA
_A
John Bessant
Joe Tidd
PP
────────────────────────────────────────────────────
Comprehensive Test Bank for Instructors
RO
and Students
© John Bessant & Joe Tidd. All rights reserved.
Reproduction or distribution without permission is
VE
prohibited.
D?
||| ||| || ||| || | || ||| | || ||| |
9781118993095
© Medgeek
, Edrftgyihu
Test Bankjiuh
— Innovation and Entrepreneurship, 3rd Edition — John
Bessant and Joe Tidd
Description
This test bank corresponds to the 3rd edition of Innovation and
Entrepreneurship by John Bessant and Joe Tidd. It follows the official textbook
ST
structure and supports assessment of innovation processes, entrepreneurial
strategy, venture creation, leadership, knowledge management, and building
sustainable innovative enterprises.
UV
Table of Contents
Chapter 1: The Innovation Imperative
Chapter 2: Social Innovation
Chapter 3: Innovation Strategy
Chapter 4: Entrepreneurship
IA
Chapter 5: Sources of Innovation
Chapter 6: Search Strategies for Innovation
Chapter 7: Forecasting Innovation Trends
Chapter 8: Developing New Products and Services
_A
Chapter 9: Creating New Ventures
Chapter 10: Developing the Business Plan
Chapter 11: Building the Case
Chapter 12: Leadership and Teams
PP
Chapter 13: Exploiting Knowledge and Intellectual Property
Chapter 14: Business Models and Capture
Chapter 15: Learning to Manage Innovation
Chapter 16: Creating the Innovative Enterprise
RO
VE
D?
© Medgeek
, Chapter 01: Assignment
1. Which of these would not normally be considered an incremental innovation?
a. An electric car
b. A low fat hamburger
c. Faster train journeys through better signalling
d. Chicken and onion flavoured potato snacks
2. Which of these innovations is a NOT a typical example of 'technology' or 'knowledge' push?
ST
a. The Walkman personal hifi
b. Radar
c. The Pilkington Float Glass process
d. YouTube and related video sharing internet sites
UV
3. Innovation can only happen in the private sector because the public sector is not concerned
with making profits or competition between firms
a. T
b. F
IA
4. Which of the following is NOT a factor often associated with successful innovating
organizations?
a. Rich external linkages and networks
b. Supportive organizational climate with structures and incentives for innovation
_A
c. Mechanisms for strategic selection of innovation options
d. Age of the firm - the older the better
5. Innovation can take many forms, all involving a change of some kind. Which of the following
is NOT a form of innovation?
PP
a. Product (or service) innovation - changes in what is offered to the world
b. Petroleum innovation - amount spent monthly by a business on its fuel costs
c. Process innovation - changes in the way offerings are created and delivered
d. Position innovation - changes in the context in which innovations are launched
RO
6. Which of the following would you NOT class as a radical innovation?
a. The fibre tip pen
b. The electric light bulb
c. The laser
d. The photocopier
VE
7. Which of the following is NOT a source of strategic advantage through innovation?
a. Complexity - offering something which others find it difficult to master
b. Legal protection of intellectual property - offering something which others cannot do unless
they pay a licence or other fee
c. Scale of investment in R&D
D?
d. Novelty in product or service offering - offering something no one else can
, 8. Peer-to-peer networking of the kind pioneered by Napster and now forming the basis of
internet file sharing is an example of radical innovation.
a. True
b. False
9. Haagen Daz ice cream was created to open up a new market amongst adults for what had
traditionally been seen as a children's food. This is an example of position innovation.
a. True
b. False
ST
10. Innovation can take many forms. Running a hospital booking system which reduces
patient waiting time is an example of which kind of innovation?
a. Process
UV
b. Product
c. Position
d. Paradigm
11. Which of the following is NOT an example of product innovation?
a. A new toothpaste
IA
b. A new car design
c. A new version of the iPod
d. Computer-control of manufacturing operations
_A
12. Successful innovation depends on having patent protection for the core idea.
a. True
b. False
13. Innovation always requires a radical flash of insight - a 'eureka!' moment.
PP
a. True
b. False
14. Innovation success is directly linked to the size of investment in Research and Development
(R&D).
RO
a. True
b. False
15. Which of the following would not normally be considered a radical innovation?
a. The jet turbine engine
b. Integrated circuits
VE
c. Increased colour choice on the Volkswagen 'Beetle' car
d. Antibiotic drugs
D?
Innovation and Entrepreneurship
3rd Edition
ST
UV
TEST BANK
IA
_A
John Bessant
Joe Tidd
PP
────────────────────────────────────────────────────
Comprehensive Test Bank for Instructors
RO
and Students
© John Bessant & Joe Tidd. All rights reserved.
Reproduction or distribution without permission is
VE
prohibited.
D?
||| ||| || ||| || | || ||| | || ||| |
9781118993095
© Medgeek
, Edrftgyihu
Test Bankjiuh
— Innovation and Entrepreneurship, 3rd Edition — John
Bessant and Joe Tidd
Description
This test bank corresponds to the 3rd edition of Innovation and
Entrepreneurship by John Bessant and Joe Tidd. It follows the official textbook
ST
structure and supports assessment of innovation processes, entrepreneurial
strategy, venture creation, leadership, knowledge management, and building
sustainable innovative enterprises.
UV
Table of Contents
Chapter 1: The Innovation Imperative
Chapter 2: Social Innovation
Chapter 3: Innovation Strategy
Chapter 4: Entrepreneurship
IA
Chapter 5: Sources of Innovation
Chapter 6: Search Strategies for Innovation
Chapter 7: Forecasting Innovation Trends
Chapter 8: Developing New Products and Services
_A
Chapter 9: Creating New Ventures
Chapter 10: Developing the Business Plan
Chapter 11: Building the Case
Chapter 12: Leadership and Teams
PP
Chapter 13: Exploiting Knowledge and Intellectual Property
Chapter 14: Business Models and Capture
Chapter 15: Learning to Manage Innovation
Chapter 16: Creating the Innovative Enterprise
RO
VE
D?
© Medgeek
, Chapter 01: Assignment
1. Which of these would not normally be considered an incremental innovation?
a. An electric car
b. A low fat hamburger
c. Faster train journeys through better signalling
d. Chicken and onion flavoured potato snacks
2. Which of these innovations is a NOT a typical example of 'technology' or 'knowledge' push?
ST
a. The Walkman personal hifi
b. Radar
c. The Pilkington Float Glass process
d. YouTube and related video sharing internet sites
UV
3. Innovation can only happen in the private sector because the public sector is not concerned
with making profits or competition between firms
a. T
b. F
IA
4. Which of the following is NOT a factor often associated with successful innovating
organizations?
a. Rich external linkages and networks
b. Supportive organizational climate with structures and incentives for innovation
_A
c. Mechanisms for strategic selection of innovation options
d. Age of the firm - the older the better
5. Innovation can take many forms, all involving a change of some kind. Which of the following
is NOT a form of innovation?
PP
a. Product (or service) innovation - changes in what is offered to the world
b. Petroleum innovation - amount spent monthly by a business on its fuel costs
c. Process innovation - changes in the way offerings are created and delivered
d. Position innovation - changes in the context in which innovations are launched
RO
6. Which of the following would you NOT class as a radical innovation?
a. The fibre tip pen
b. The electric light bulb
c. The laser
d. The photocopier
VE
7. Which of the following is NOT a source of strategic advantage through innovation?
a. Complexity - offering something which others find it difficult to master
b. Legal protection of intellectual property - offering something which others cannot do unless
they pay a licence or other fee
c. Scale of investment in R&D
D?
d. Novelty in product or service offering - offering something no one else can
, 8. Peer-to-peer networking of the kind pioneered by Napster and now forming the basis of
internet file sharing is an example of radical innovation.
a. True
b. False
9. Haagen Daz ice cream was created to open up a new market amongst adults for what had
traditionally been seen as a children's food. This is an example of position innovation.
a. True
b. False
ST
10. Innovation can take many forms. Running a hospital booking system which reduces
patient waiting time is an example of which kind of innovation?
a. Process
UV
b. Product
c. Position
d. Paradigm
11. Which of the following is NOT an example of product innovation?
a. A new toothpaste
IA
b. A new car design
c. A new version of the iPod
d. Computer-control of manufacturing operations
_A
12. Successful innovation depends on having patent protection for the core idea.
a. True
b. False
13. Innovation always requires a radical flash of insight - a 'eureka!' moment.
PP
a. True
b. False
14. Innovation success is directly linked to the size of investment in Research and Development
(R&D).
RO
a. True
b. False
15. Which of the following would not normally be considered a radical innovation?
a. The jet turbine engine
b. Integrated circuits
VE
c. Increased colour choice on the Volkswagen 'Beetle' car
d. Antibiotic drugs
D?
