(WGU D381) MKTG 6040 E Commerce & Marketing Analytics - Objective Assessment
Guide actual questions and answers with verified solutions grade A+.
1
What is an example of a key performance indicator (KPI) B. Validity of data predictions
operating within a business performance C. Customer shift toward another product
campaign? D. Number of explorations
TERM
A. Growth in product sales
,A. Growth in product sales
The growth in product sales is a KPI
within a business performance
campaign. KPIs focus on data
assessments and indicate how
successful a business is in achieving its
marketing or business goals.
DEFINITION
,2
What is cost per acquisition (CPA)? B. The average cost paid for each conversion
A. The ratio of revenue generated to the ad spend CPA is a cost-related performance goal.
B. The average cost paid for each conversion A lower CPA can increase the overall value of
C. The average cost paid for each click on an ad a campaign.
D. The overall profit earned on a campaign
DEFINITION
TERM
3
What is an example of advertising effectively through a media B. Creating marketing emails using Gmail
channel if a person is advertising for a store? C. Using explorations to analyze customer behavior
D. Interviewing customers to determine their opinions about
A. Creating ads that will be published in a newspaper the company
, TERM A. Creating ads that will be published in a
newspaper
A newspaper is a media channel. A
newspaper is a type of media where a store
could advertise.
DEFINITION
4
Guide actual questions and answers with verified solutions grade A+.
1
What is an example of a key performance indicator (KPI) B. Validity of data predictions
operating within a business performance C. Customer shift toward another product
campaign? D. Number of explorations
TERM
A. Growth in product sales
,A. Growth in product sales
The growth in product sales is a KPI
within a business performance
campaign. KPIs focus on data
assessments and indicate how
successful a business is in achieving its
marketing or business goals.
DEFINITION
,2
What is cost per acquisition (CPA)? B. The average cost paid for each conversion
A. The ratio of revenue generated to the ad spend CPA is a cost-related performance goal.
B. The average cost paid for each conversion A lower CPA can increase the overall value of
C. The average cost paid for each click on an ad a campaign.
D. The overall profit earned on a campaign
DEFINITION
TERM
3
What is an example of advertising effectively through a media B. Creating marketing emails using Gmail
channel if a person is advertising for a store? C. Using explorations to analyze customer behavior
D. Interviewing customers to determine their opinions about
A. Creating ads that will be published in a newspaper the company
, TERM A. Creating ads that will be published in a
newspaper
A newspaper is a media channel. A
newspaper is a type of media where a store
could advertise.
DEFINITION
4
